Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. This is why we’ve invested so heavily in the Cision Communications Cloud.

Technology 227

Technology Data Big Data Measurement 227

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Stock photography – We’ve all seen this over the years, and we’ve all laughed or scoffed at it. Your employees!

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. This helps understand the key points of an article without having to spend time reading the entire document. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 174

Reddit Software B2B Technology 174

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. Public relations campaigns make take on more awareness building as advertising rebuilds. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Prohibition

JUNE 20, 2023

For more interesting articles from us check out these posts: How To Capture Social Media Video Content Using Your Phone Without Looking Like An Amateur Musk Makes Changes to Twitter Advertising Top Five Food & Drink Brands Nailing it with Online Video Content

Social Media 62

Social Media Media Instagram B2C 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

PR for Anyone

NOVEMBER 3, 2021

They found all these newspapers, cards, and historic documents in the wall of the home. And in special sections, preference is given to Realtors who advertise with us. He built the house into a hill and could live off the grid and it barely used electricity. There was a house in Prince William County that was being renovated.

Real Estate 223

Real Estate Local Pitching Media 223

Karen Freberg

FEBRUARY 26, 2023

Investing in this formula: Document + Create + Advocate. In building something from the beginning – you have to share your experiences, updates, stories, and document these for others to see. Advertising, digital currency, PR, social media, branding, communication – these are some areas I will be a part of this year alone.

Conference 82

Conference Agency Resources Social Media 82

PRSay

OCTOBER 17, 2022

And the reason [that information is not included] is you could take a report with that information and a couple of other publicly available documents and figure out how people voted. An FAQ document is a great way to debunk [falsehoods]. The report doesn’t contain information like that. And it was more about tone.

Communications 153

Communications Video Social Media Facebook 153

Prohibition

MARCH 2, 2023

LinkedIn becomes more visual LinkedIn are continuing to move to a more visual platform, with updates to user profiles to make them more visually appealing, showing images, videos, newsletters or documents at the top of the activity section. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Shift Communications

OCTOBER 27, 2017

In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content. Most influencer analysis still relies heavily on Twitter data.

Twitter 87

Twitter Social Media Media Analysis 87

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Any unimportant and unnecessary documents like an old client report, or a receipt from six months, if you don’t need it – toss it.

Agency 75

Agency Analysis Social Media Advertising 75

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Document Everything. Competition, especially on digital platforms, is more competitive than ever. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

PR Fuel

OCTOBER 14, 2022

It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign. This type of PR event is great for word-of-mouth advertising for your business. Invite the media, prominent members of your community, and your friends and family!

Small Business 88

Small Business Community Local Social Media 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Polaris

APRIL 7, 2015

By shooting enough footage to produce several videos, and promoting the video content through TV advertising, digital native advertising, earned media channels, and social media channels, the brand benefited from extensive exposure at a fraction of the cost. Q4: What is the price range for a professional video?

Video 100

Video Brand Branding Content Marketing 100

Stephen Waddington

NOVEMBER 6, 2019

Check the policy documents listed below for full guidance. Advertising campaigns should be stopped, and printed materials should not be given fresh distribution to avoid competition with election material. Check the policy documents listed below for full guidance. What communication is restricted communication during purdah?

Resources 62

Resources Communications Government Policies 62

Business Wire

MAY 18, 2017

The struggles faced by Canadian news media professionals are well-documented. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

Newspapers 178

Newspapers Industry Print Journalism 178

Cision

FEBRUARY 25, 2016

Yet, only 37 percent of marketers say they have a documented content marketing strategy. These fall into two categories – paid, which includes promoted social posts and native advertising, and organic, which includes social and email. Today’s constant flow of content is creating a problem for Fortune 500 companies.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. In general, any time a client can attest to your value to them, that’s worth documenting.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

ISEBOX

OCTOBER 19, 2016

billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. Not-So-Official FDA Regulation: The FDA has issued Guidance documents (upper case “G”) – not formal rules, but suggestions that come highly recommended. What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Communications Conversations

OCTOBER 8, 2021

2: Are you over-indexed in Facebook advertising vs. other platforms? Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans?

Energy 68

Energy Facebook Reddit Pinterest 68

Doctor Spin

APRIL 4, 2023

In concrete terms: A PR strategy (also commonly referred to as a communications strategy) is a short document or presentation outlining how your organisation is supposed to win two crucial assets in today’s competitive landscape: Attention Trust The Cost of a Poor PR Strategy A poor PR strategy will cost you.

Strategy 52

Strategy How To Hotels Analysis 52

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Importantly, it’s a repository of over 5 billion documents from more than 35,000 sources, dating back to 1976.

Financial 52

Financial Education Analysis Analytics 52

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it. As a result, I’m very transparent in my work. The answer is no.

Study 61

Study Survey B2B Advertising 61

PR Job Coach

OCTOBER 24, 2009

The job was not as advertised. Document your work. With a well documented and well drafted report in hand, set up a lunch meeting with your absentee boss. Absentee Boss Candidate Sold a Bill of Goods Job not as Advertised' I recently heard from a young pro about a career predicament that likely occurs far too often.

Advertising 100

Advertising Advertising System Training 100

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. But if advertising options are offered alongside the native content, it may be an advantage for those willing to pay to align their brands with those audiences. The newest evolution in news may be right around the corner.

Facebook 120

Facebook Social Media Mobile Local 120

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

JULY 11, 2018

The PR team will offer interview prep in the form of a briefing document that offers background on the journalist, previous stories, interests, and a summary of goals and recommended message points for the interview. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising.

Report 136

Report Interviews Pitching Construction 136

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” api.ai ( api.ai ). Also of note, Google now owns api.ai.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She believes the same issues apply in advertising and PR. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. Bottom line, social platforms exist to serve the needs of users and advertisers. This is what serves the public conversation best.”

Twitter 136

Twitter Facebook Radio Interviews 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. Bottom line, social platforms exist to serve the needs of users and advertisers. This is what serves the public conversation best.”

Twitter 120

Twitter Facebook Radio Interviews 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

It’s best to articulate goals, service expectations, and deliverables in the RFP or search document shared with the prospective agency partners, and to seek their input if needed. Any good PR agency will be glad for the opportunity to offer their thoughts. You have no story.

Company 136

Company Leadership Agency Employee 136

Shift Communications

OCTOBER 2, 2014

Most of it was brought on by the arrival of social media, which is well documented in my colleague Chris Penn’s book How Social Media Broke PR (and How to Fix It). By the end of the following year, my creative colleagues who had been laid off by advertising and digital agencies were surprised to find an uptick of openings in PR.

Creativity 141

Creativity Construction Agency Social Media 141

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. This is a one-or-two page document that highlights something new or different your company is doing. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105