Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day.

Advertising 62

Advertising Advertising Print YouTube 62

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. and use data to execute? Talk to Us !

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). I’ve heard it said that data or numbers don’t lie, but they don’t tell the whole truth, either.

Analysis 80

Analysis Measurement Data Examples 80

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Data can be a goldmine for a PR team looking for a fresh media angle, and sometimes an offhand remark can result in a story. Offer “exclusive” data if possible. It was a no-brainer.

Media 199

Media Interviews YouTube Hotels 199

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media.

Newspapers 103

Newspapers Print Local Television 103

PR 20/20

FEBRUARY 21, 2023

2023 marketing trends data from Deloitte states: “From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. ” Throwing large budgets at advertising campaigns on the wrong platform is one of the many ways a law firm’s marketing plan can fall flat.

Marketing 68

Marketing Resources Advertising Advertising 68

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. More data journalism. More and more major news producers have a data journalism specialist or team. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.”

Journalism 120

Journalism Trends Local Print 120

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Start With the Impressive Stuff.

Media 120

Media Trade Shows Print Advertising 120

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Native Advertising? Key PR Concepts Explained 6.

Viral 52

Viral Crisis Communications SEO Reputation 52

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Perhaps none have been affected more than print newspapers. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 177

Newspapers Industry Print Journalism 177

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Cision

APRIL 5, 2017

These are highly activated bases that get information from one data point and assume it’s true. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Chris Lynch : While digging into the data, we discovered 51% of journalists feel influencers care more about opinions and feelings than hard core facts.

Report 225

Report Media Advertising Advertising 225

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. In other words, TV ads only ran when people were most apt to buy stuff. Customers want more than deals and discounts.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

MAY 22, 2018

The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. Digital and print trades in a given sector are tantamount to a virtual business community. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. In the age of data insights nothing will escape the reach of precise measurement tools.

Communications 253

Communications Data Local Survey 253

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise.

Storytelling 60

Storytelling Radio Print Advertising 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 6, 2017

While we are awash in data tallying mentions, Likes, and sentiment, we may be out of touch with the specific individuals who are delivering the most value to our business—those who are sharing our content the most. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Data continues to drive coverage. Not that we needed any more evidence, but the hunger for hard data and statistics hasn’t waned.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The colors you use on the web are not the same colors you use for print. Tip #4: Dive into Data for More Creative Angles. Take the time to look at different types of data.

Creativity 150

Creativity Web Social Media Data 150

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Regulatory Awareness: Keep abreast of the local regulatory environment, especially laws related to advertising, marketing, data protection, and free speech. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management Internal 92

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.

Measurement 97

Measurement Comparison Advertising Advertising 97

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Find original data.

Television 120

Television Interviews Engineering Tools 120

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! We’ve compiled a list of final items you should do to end the work year right. Take a moment and reflect on how the work year went.

Agency 75

Agency Analysis Social Media Advertising 75

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . As in the U.S.

Mobile 156

Mobile Local Technology Trends 156