PR Secrets For Scoring Great Media Coverage
ImPRessions - Crenshaw Communications
MAY 8, 2017
These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Data can be a goldmine for a PR team looking for a fresh media angle, and sometimes an offhand remark can result in a story. Offer “exclusive” data if possible. It was a no-brainer.
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