Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The data for their report comes from scouring published financial reports. Here are a few data points that drew my attention: Market size and scope : “$4.5 Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

MAY 22, 2018

The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. Wired describes itself as covering the intersection of technology, science, art, and culture. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Data continues to drive coverage. Not that we needed any more evidence, but the hunger for hard data and statistics hasn’t waned.

YouTube 136

YouTube Training Video Survey 136

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

FEBRUARY 19, 2021

They track data and narratives across different networks, digital tribes and frontiers. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. This includes paid, earned, shared and owned (PESO) media. Content syndication.

Media 103

Media How To Advertising Advertising 103

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! We’ve compiled a list of final items you should do to end the work year right. Take a moment and reflect on how the work year went.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. More strategic questions arise due to changes in technology.

Communications 122

Communications Crisis Internal International 122

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. Technology is a possible solution.

Social Media 73

Social Media Print Study Advertising 73

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 115) “Advertising.”.

Employee 149

Employee Print Writing Survey 149

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. It means being able to use the data to A/B test and optimize future communications.

Marketing 120

Marketing Financial Strategy Analytics 120

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In Paid media isn’t what it used to be. million people.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Listeners are increasingly affluent, educated and most importantly, habitual.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in. Why do we need a blog? What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. What are the benefits of a broadcast placement rather than a digital/print one? Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. Do that in high-energy, short and impactful soundbites.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 16% on marketing analytics. 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology. 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. Want to be part of the Off Script series? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. More data journalism. More and more major news producers have a data journalism specialist or team. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.”

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 64

Marketing Local Crisis Management Internal 64

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Find original data. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The colors you use on the web are not the same colors you use for print. Tip #4: Dive into Data for More Creative Angles. Take the time to look at different types of data.

Creativity 150

Creativity Web Social Media Data 150

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 72

Industry Marketing Enterprise Mobile 72

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data.

Digital PR 62

Digital PR Tools Google Pitching 62