Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

5W PR

NOVEMBER 16, 2023

Customers tend to trust the opinions and experiences of their peers over traditional advertising. Building trust When the customers become user-generated content creators , it fosters a sense of trust and reliability among the audience. This trust is invaluable in establishing a loyal customer base.

How To 78

How To Community Customer Service Tools 78

5W PR

JULY 11, 2023

That includes technical skills, business management, customer service, and marketing. Support in Promotional Efforts Franchisees in beauty and hair salon franchises benefit from collective marketing and advertising efforts conducted by the franchisor. It also includes social media promotions or local advertising initiatives.

Communications 60

Communications Training Advertising Advertising 60

NewsWhip

JUNE 14, 2023

Anonymous User in Marketing and Advertising “Simple UI; easy to use. Alerts system is helpful; especially the alerts for spiking coverage.” – Anonymous User in Public Relations and Communications Feedback is valuable in improving our product and spreading the benefits of real-time, predictive media monitoring.

Leadership 78

Leadership Software Customer Service Small Business 78

5W PR

MAY 23, 2022

Nowadays, a large number of brands and companies of all sizes use AI to streamline their customer service. Conversational AIs use machine learning and natural language processing to converse and have unique interactions with the customers. It can also provide insight into marketing campaigns and customer feedback.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Flack's Revenge

DECEMBER 7, 2020

They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection strategy. ” In reality, Retsyn was homogenized vegetable oil. Not necessarily.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Not doing so can get your client banned from a given publication.

B2B 147

B2B Leadership Customer Service eBook 147

Communications Conversations

OCTOBER 4, 2018

These are the areas Instagram is focused on–not the public-facing feed as much. Really, it boils down to this: Public engagement levels are leveling off or decreasing on major social networks (with the notable exception of Instagram). How to I better automate customer service via social media?

Trends 109

Trends Marketing Instagram Social Media 109

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Public relations programs are designed to bring such values into the public conversation.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. There are three main components to building a successful community: content, engagement and customer service.

Community 79

Community Customer Service System Guidelines 79

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. This also means sharing with others like customer service and sales who interact with customers. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. provide customer service to their clients.

Advertising 62

Advertising Advertising Social Media Facebook 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry.

Case Study 136

Case Study B2B Conference Industry 136

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

5W PR

OCTOBER 20, 2020

Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88

Brand Branding Survey Study 88

Stuart Bruce

JUNE 24, 2014

Public relations is a very broad discipline with a wealth of specialisms and a large body of academic knowledge to draw upon. You can’t quickly, fully teach public relations strategy and theory on the job. It easier however to train people in the individual skills and tactics that are part of the public relations toolkit.

Social Media 158

Social Media Media Training Media Training 158

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign. The rise of influencer marketing has made it easy to connect directly with consumers.

Trends 108

Trends Airlines Social Media Crisis 108

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Superior Customer Support — Deliver exceptional social customer service.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Musk shocks nobody with aloofness.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 15, 2020

It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

NOVEMBER 11, 2016

Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. For all the upheaval in traditional media and the conversion to digital everything, the fundamental formula for telling stories and gaining public awareness remains the same. We are also quick to replace any device that’s not working.

Communications 253

Communications Data Local Survey 253

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Hello Fresh, hello success. The Avis to Blue Apron’s Hertz?

Brand 136

Brand Branding Retail Comparison 136

Cision

AUGUST 9, 2016

What drew you to the field of public relations? A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. Where should they start?

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

APRIL 4, 2017

Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. For small hotels, using social media platforms is a good way to do some targeted advertising without spending a lot of money. Have free drop-off and pick-up service to a nearby amusement park or other activity.

Hotels 74

Hotels Local Travel Social Media 74

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The Marketing AI Institute was created and is powered by PR 20/20.

Conference 59

Conference Marketing Analytics Case Study 59

Doctor Spin

APRIL 5, 2023

That’s where public relations (PR) comes in. Standard PR Challenges Faced by Small Businesses Small businesses face a set of standard challenges when it comes to public relations (i.e. The media and potential customers often overlook small businesses without a well-known brand. Learn more about iceberg publishing.

Small Business 52

Small Business Strategy eBook Reputation 52

Prohibition

MARCH 5, 2020

This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62