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How to Encourage Customers to Create User Generated Content

5W PR

Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in shaping a brand’s image.

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How to Lead the Rebrand of a Global Company

Cision

Read on for some insight into how to rebrand a global company. We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. Everything.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. How do you talk about it and promote it without giving away the keys to the kingdom?

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How To Create a Simple Facebook Messenger Bot

Cision

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. The “I know how to code a bit” chatbot. What I want to do is to explore the ways that you (YOU!)

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative.

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How to Engineer the Perfect PR Metric

Cision

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Marketing is responsible for X, Customer Service for Y, PR for Z.

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The Future of Twitter

The Proactive Report

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. This might not be such a bad thing in light of the PewDiePie incident, which highlights just how tricky working with these young social media influencers can be). One CEO who knows how to do this is Elon Musk.

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