5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.

Advertising 88

Advertising Advertising Television Report 88

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . The data we are presenting relies on self report. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Agility PR Solutions

MARCH 31, 2024

As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is impacting the sector and the future of influencer marketing and advertising strategies. (..)

Marketing 100

Marketing Advertising Advertising Agency 100

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 110

Advertising Advertising Real Estate Travel 110

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. The idea of being in the right place, at the right time, with the right message is one that pervades the digital marketing industry and presents an ongoing challenge to marketers. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? PR Teams – Be On Alert.

Advertising 70

Advertising Advertising Ethics Guidelines 70

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives.

Financial 164

Financial Video Consumer Data 164

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” 1) The Big Game by the Numbers.

Advertising 85

Advertising Advertising B2C Retail 85

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Mark My Words

AUGUST 15, 2023

’ Helen Skelton’s decision to quit BBC will ‘open doors and drive her to success’: PR experts say presenter’s ‘girl next door image’ will win her new advertising deals and TV roles – and she could be tempted back to Beeb with ‘lucrative’ pay offer | Daily Mail Online

Advertising 60

Advertising Advertising 60

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content. Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial.

Advertising 334

Advertising Advertising B2B SEO 334

PR in High Definition

MARCH 21, 2018

Now back in January, Facebook approached this from the user perspective, giving consumers the ability to control how they were advertised to and it’ll be interesting to see how this evolves and how the ICO views this. The post Tool of the Month: Facebook’s GDPR Guidance for Advertisers appeared first on Firefly Communications.

Advertising 48

Advertising Advertising Tools Privacy 48

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. Here’s the breakdown what the FDA recommends on presenting risk-benefit details. Any guidance on getting to the bottom of the Guidance?

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

5W PR

NOVEMBER 20, 2023

It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit. Audio marketing Audio-first marketing is a digital advertising approach that prioritizes audio content to reach and engage target audiences effectively.

Marketing 78

Marketing Advertising Advertising Consumer 78

PR for Anyone

NOVEMBER 8, 2023

She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic. Business is Popping Maria Bailey shares her incredible journey of reinvention after turning 50, emphasizing the amazing opportunities life presents during this phase.

Marketing 130

Marketing Consumer Advertising Advertising 130

PR 20/20

JANUARY 31, 2019

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

Conference 77

Conference Case Study Marketing Analytics 77

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Your LinkedIn profile is representative of your brand. If someone were to scroll through, how would they perceive you?

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

Onclusive

JUNE 16, 2023

And this is not new… De-influencers of some kind have been present within the social landscape since the evolution of social media, as part of the advocate vs detractor dynamic. This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether.

How To 195

How To Consumer Social Media Community 195

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

The Stalwart Blog

NOVEMBER 13, 2015

Now, Facebook is bringing advertisements into the 360 foray. There’s no doubt that this development is major leap for digital advertisers. If applied properly, virtual reality would allow users to feel truly present, providing the opportunity to share not only moments with online friends, but entire experiences.

Advertising 60

Advertising Advertising Facebook Video 60

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. It’s rare for a company to be limited to only one type of story. If no one has been formally coached, don’t worry.

Media 323

Media Interviews Financial Construction 323

Sword and the Script

JANUARY 24, 2023

largely centers around advertising. Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Examples: Any type of advertising including, sponsored posts, native ads, pay-per-click (PPC) ads and paid social media.

Media 102

Media Advertising Advertising Print 102

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. This means connecting with the right analyst and having a finely tuned presentation that will make an impact.

Wireless 309

Wireless B2B Report Media Relations 309

PRSay

JUNE 9, 2021

When announcing the suit, Healy said in a statement that “Publicis convinced doctors to prescribe more OxyContin [an addictive, opioid pain reliever that presents a high risk of overdose and death] to more patients as the opioid epidemic was raging. Publicis Health acted solely as an advertising agency. A labyrinth of lawsuits.

Crisis 162

Crisis Ethics Publicity Marketing 162