ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Fraud costs advertisers billions of dollars each year. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 4) ENHANCE YOUR CREATIVE.

Facebook 110

Facebook Advertising Advertising Creativity 110

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. The right advertising generates reach and frequency of message to inform specific audiences. For one thing, good PR campaigns are increasingly informed by data. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Developing a media plan Create a comprehensive media plan that outlines the selected channels, the frequency of advertisements, and the timing of placements. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. The ability to analyze the effectiveness of branding or creative messaging elements.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. Creative Strategies. Standing out from the crowd takes more than creativity, however.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. What does it value? How are its employees treated?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Evergreen content that will be relevant for months to come. Overlooking Facebook . But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

PR for Anyone

NOVEMBER 3, 2021

I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names. ” What is the most creative residential real estate story the Washington Post has run? And in special sections, preference is given to Realtors who advertise with us. are the best pitch. . .

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Her cat content is also very enjoyable!

Twitter 177

Twitter Advertising Advertising Report 177

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. With a simple tracking metric, you’ve gained an incredible amount of information about your customers and their habits. Smart Measurement For Creative People is a post from: Waxing UnLyrical. Smart Measurement For Creative People.

Creativity 97

Creativity Measurement Print Analysis 97

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 95

Guidelines Transportation Creativity Airlines 95

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Canva/design. Community management.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

Prohibition

MAY 18, 2023

Authenticity and Credibility Influencers are often seen as trusted sources of information by their followers. When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats.

Strategy 62

Strategy Marketing SEO B2C 62

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” Those are their sponsors and they pay for the advertising. In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. For more information, go to www.3StepstoPRSuccess.com Permalink

Publicity 331

Publicity Television Local Pitching 331

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Provide information, but do the work.” — Real-time delivery of information. –Advertising will be more engaging. Pinto “Much of what students learn their first few years will change by the time they graduate.”

System 78

System Technology Banking Community 78

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. The name doubly fits, since our job is to manage TMI (“too much information”). AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

FEBRUARY 18, 2021

Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. Having previously split the data into only two categories, ‘Your Information’ and ‘Information About You’, it’s now broken down further into eight categories.

Social Media 118

Social Media Trends Media YouTube 118

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Use these insights to refine strategies, optimize campaigns, and make informed marketing decisions.

Brand 78

Brand Branding Engineering Analytics 78

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. The Manufacturing, Professional, Scientific and Technical, and Information and Communication made up the greatest volume of claims, accounting for two-thirds of claims and 71% of the total amount claimed.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Information is our currency, and news nuggets or insights from background briefings can turn into valuable story or program ideas. Even an inspired agency team likes to be challenged in a constructive and creative way. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation.

Agency 223

Agency How To Construction Advertising 223

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252