Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Would they gloss over the challenges or suggest major changes?

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. Check out these five things you can do to make your courses more life-like: Pick a client. Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios. Envision all your work supporting that client.

Social Media 150

Social Media Media Case Study Analytics 150

PR for Anyone

SEPTEMBER 8, 2022

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention.

Media 130

Media YouTube Video Interviews 130

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Social will evolve both as an organic and paid channel and of course, new social networks will arise. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. And, of course, Weber Shandwick that is everywhere!””. So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. What Will It Take for Advertisers to Back Away From Facebook? Can the ship be righted? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

PR Conversations

OCTOBER 27, 2023

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. We invite you to check out our book for more practical advice on building relationships and how to become more influential.

Internal 208

Internal International Ethics Journalism 208

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Of course this kind of trust doesn’t happen overnight. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

PR Fuel

FEBRUARY 25, 2022

One of the most effective strategies when it comes to advertising your product is to sell it with statistics. Give Reporters A Chance To Interview Leaders. And for that, they offered what the press always wants — an interview. The subject led with an invitation for reporters to interview the CEO of the company.

Product Launch 105

Product Launch Travel Interviews Writing 105

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Flack's Revenge

JUNE 28, 2017

Intervyo : The first and most advanced interview simulation engine. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Real Estate 120

Real Estate Wireless Mobile System 120

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

PR for Anyone

AUGUST 18, 2022

We give them their ideal interview. and of course, that exposes Grandma’s House of Hope, to multiple media opportunities, which at the end of the day, she’s looking to raise money for her nonprofit. And it’s so awesome! We spend two days of getting s**t done. The third day, we take our VIPs into a television studio.

Media 130

Media Nonprofit Pitching Television 130

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. But, of course, your work has just begun. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Maxim Behar

OCTOBER 19, 2022

Of course, radio stations have direct lives all the time to be able to engage their listeners. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Of course, many TV channels are flocking to cheap shows that also have their viewers.

Television 52

Television Wireless Advertising Advertising 52

Deirdre Breakenridge

MAY 24, 2016

Of course, nailing down what success looks like is a critical first step. Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners.

Energy 190

Energy Mobile Community Measurement 190

Mindful Marketing

FEBRUARY 4, 2024

” Each individual I interviewed held their own well-reasoned perspective that they clearly articulated for me, and I’m sure they would do the same for others. Of course, at some point, decisions need to be made and actions taken, which is what the FHWA’s new manual has done. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Mindful Marketing

MAY 22, 2022

Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns? That’s why interviewers often ask job candidates things like, “Tell me about one of your weaknesses.”

Consumer 105

Consumer Advertising Advertising Corporate 105

Communications Conversations

MARCH 16, 2017

On the hiring manager side, the complaint I hear the most from friends and colleagues is a lack of clarity or depth in the resume or interview. For example, a candidate may say they have “strong experience with social media advertising tools”–but the hiring manager comes to find out the candidate has never used Power Editor.

Social Media 94

Social Media Media Interviews LinkedIn 94

Sword and the Script

NOVEMBER 22, 2022

At its current course and speed, maybe Twitter will be around next year and maybe it won’t, but just in case, let me be sure to say over and over, “PR measurement. Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. PR measurement. PR measurement.”.

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. They’re platforms for idea-sharing, networking, recruiting, and advertising. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Jones, of course, is the self-proclaimed “performance artist” who spins wild conspiracy theories and launches poisonous attacks on perceived enemies, galvanizing his hordes of fans in the process. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program.

Twitter 136

Twitter Facebook Radio Interviews 136

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The audit isn’t new, of course, but it’s newly important. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

Communications Conversations

JUNE 22, 2021

The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with. But, most (if not all) of them work in the comms/marketing/advertising worlds. That got my wheels spinning.

Real Estate 88

Real Estate Local Meeting Sports 88

Deirdre Breakenridge

SEPTEMBER 26, 2016

My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable. Change is part of the profession, but of course, that doesn’t mean it’s embraced by all. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Jones, of course, is the self-proclaimed “performance artist” who spins wild conspiracy theories and launches poisonous attacks on perceived enemies, galvanizing his hordes of fans in the process. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program.

Twitter 120

Twitter Facebook Radio Interviews 120

Ethical Voices

OCTOBER 24, 2022

But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed? Should I push my client for them to be interviewed? Should I be pushing this individual to be interviewed?

Ethics 50

Ethics Interviews Advertising Advertising 50

The Awards Blog

FEBRUARY 7, 2020

Of course, not all awards programs are created equal. You wouldn’t expect Forbes, Fortune, or the Wall Street Journal to give you free advertising, would you? Then, you receive a request for a one-on-one interview between the editor and the company CEO or founder. So why should you have to pay? . Talk to us.

Course 87

Course Conference Journalism Writing 87

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Here are some of the most powerful. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185