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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Agreeing to an interview and then becoming a no-show.

Pitching 174
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Maxim Behar: What will be the television of the future

Maxim Behar

Of course, radio stations have direct lives all the time to be able to engage their listeners. Why are newspapers going away? Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. According to your understanding?

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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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PR Tips for Building Your OB/GYN Practice

Mora Communications

Of course, there are the usual ways to achieve this, including marketing techniques and referral programs, but there is much more you can do. What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio.

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What is a Press Release and Why is It Important?

5W PR

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. If you do this, you just might get a phone call that requests an interview. It should, of course, be bold type and the font should be larger than the body text.