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How Can Financial Services Organizations Use Social Media?

wiredPRworks

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Barbara Rozgonyi on Instagram.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently.

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PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Assign a dedicated staffer to manage conference work. . Time to recalculate your conference strategy. Maximize exec speaking opportunities.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Small text ads – written by Shankman – were included at the top of every email.

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Surviving in a Pay-to-Play World

Journalistics

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

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Post Affirmative Action: Navigating PR Education and Equity

PRSay

APR, director of the Stan Richards School of Advertising & Public Relations at the University of Texas, said, “Why aren’t there more people of color in public relations? One of Payne’s former clients, a financial services firm, needed a DEI-communications program and wound up building a robust communications operation.

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