The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And we had fun. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Yes, they can help you add a financial value to your reporting. Online advertising has changed. One of the attendees was Edelman London’s Tech PR Account Manager, Peter McIntyre.

Tools 136

Tools Publicity Measurement SEO 136

Ethical Voices

JULY 25, 2022

How to make your employees understand and live your values. There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. This past year, I was chair of conference. Ethics and predatory lending.

Ethics 81

Ethics Training Real Estate Agency 81

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Solo PR Pro

JANUARY 14, 2020

I've had one client 20+ years that began when I did volunteer PR at a large conference the now-client chaired. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. Be sure your financial house is in order. – Janet L.

Insurance 110

Insurance Insurance Banking Groups 110

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

OCTOBER 27, 2023

Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page. employees, investors, etc.)? My reading of blogs by public relations professionals also suggests that most of them see this same potential. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Brown participated in the past three PRSSA regional conferences in Baton Rouge, Nashville and Tuscaloosa representing the USM PRSSA chapter and expanding her professional network.

Sports 0

Sports Leadership Internal International 0

PRSay

MAY 5, 2017

As a former agency owner who has been attending Counselors Academy Spring Conferences since the Reagan administration, I can still vividly recall the cocktail hour “buzz” at my first conference about how a certain owner sold his firm to one of the big UK-based agencies for a multiple of 7. Merging with another agency.

Agency 60

Agency Financial Employee Conference 60

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”.

Marketing 76

Marketing Consumer Measurement Viral 76

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . For me, as a local government employee, there are clear political boundaries. “Impartiality is important to me, so I’ve chosen not to have advertising. . “Where, if anywhere, do I draw the full disclosure line?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Look at conference speakers and you’ll find lots of male leaders. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120