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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. I did my best to defend the company’s reputation.

Reddit 178
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The value of loose connections on LinkedIn

Stephen Waddington

There are academics, analysts, financiers, journalists and students. There’s people that I’ve met at conferences, engaged with via email, and people I know in no other way but through reputation. Like all social media platforms it monetises data and engagement through advertising. Therein lies the value of LinkedIn.

LinkedIn 104
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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Becky Saeger, Board of Directors, E*Trade Financial. “I In the past year, I’ve seen the PR and social teams take on a much more commercial lens.

Banking 199
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MidwestCon 2023. A Recap of Knowledge.

Reputation Us

I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. ” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.”

System 78
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How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

Crisis 120
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Yes, they can help you add a financial value to your reporting. Online advertising has changed. Greater reach but also a potential reputation issue. The results?

Tools 136