ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. followers on Instagram and sales projected between $100-$300 million annually, with no advertising.

Strategy 78

Strategy Brand Branding How To 78

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

Advertising 60

Advertising Advertising Television Retail 60

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. How are brands communicating with consumers during the COVID-19 pandemic? It’s also in the creative.

Marketing 156

Marketing B2C Retail Print 156

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Learn more about the programming here.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. The post PR Guide to Executive Speaking Gigs appeared first on Crenshaw Communications. Cut your teeth on low-hanging fruit. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Stephen Waddington

AUGUST 12, 2020

My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. Strategic, pragmatic, authentic communication. Clients want blended, agile, creative solutions to their challenges. I wish them all good luck. I’d love to help you tell your story.

Agency 161

Agency Meeting Crisis Energy 161

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Cision

APRIL 25, 2016

million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business.

Facebook 120

Facebook Advertising Advertising Measurement 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Be Creative. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. This affords businesses the opportunity to interact with its community in real-time. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

5W PR

OCTOBER 24, 2019

Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit. With educational materials and tips available for maximizing holiday traffic, Facebook hopes to entice more and more business owners to use its services for advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Bob Stone’s framework is elegantly simple: list, offer, creative. Advertising Content Marketing Marketing Public Relations'

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That work then gives us a framework to think creatively about how to communicate with the customer. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

JULY 14, 2017

Retail is littered with the detritus of boldface-name-backed product failures. campaign, which reimagined the brand name in playful and creative ways. It hasn’t spent a dime on traditional advertising, and it doesn’t need to. The post PR Looks At Top Brand Stories appeared first on Crenshaw Communications.

Brand 136

Brand Branding Storytelling Airlines 136

ImPRessions - Crenshaw Communications

MARCH 28, 2017

This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Become a part of their social community.

Brand 100

Brand Branding YouTube Social Media 100

Communications Conversations

JUNE 30, 2016

They’re continuously releasing new advertising products. They’re a huge site for retailers. Almost every brand uses Facebook at this point, so most people in the industry have some modicum of experience with Facebook advertising, for example. After all, Pinterest is still growing at a pretty significant clip.

Pinterest 97

Pinterest Social Media Tools Media 97

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you. Not just visuals.

Consumer 63

Consumer Instagram Advertising Advertising 63

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. on advertising. Is it serious social responsibility or is it a straightforward advertising-spend?

Education 126

Education Financial Transportation Engineering 126

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Please support my blog by sharing it with other PR- and communication professionals. 3 Nordstrom, Inc. 2021, September 8). Spector, R.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years.

Agency 100

Agency Advertising Advertising Twitter 100

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. Schnatter owned about a third of all Papa John’s shares, and reportedly resisted removing his face from advertising.

Crisis 63

Crisis Marketing Training Employee 63

NewsWhip

APRIL 28, 2021

Communications methods & measurement standards. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). And just like Kirsty, I’m also part of the Innovation and Creativity Hub, which Singapore is the hub for Southeast Asia.

Consumer 78

Consumer Measurement Local Data 78

Communications Conversations

FEBRUARY 10, 2015

All sorts of companies from accounting firms to retail orgs to fast food chains like Chipotle can benefit from a strong employer brand. If they really wanted to drive traffic to their Bullseye View blog, wouldn’t they use Facebook advertising? And, it’s not just Home Depot. For one, it’s not sexy.

Social Media 60

Social Media Brand Branding Media 60

Communications Conversations

DECEMBER 15, 2016

I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more. Using social media in a highly regulated environment can be challenging.

Social Media 60

Social Media Data Measurement Analytics 60

Beyond PR

JUNE 5, 2018

A tool like Cision Communications Cloud® is great for finding the perfect influencers, as is the largest in the world and each contact profile includes unique demographic insights into their audience. It also helps your team craft better pitches by providing pitching profiles that contain a contact’s preferences for media pitches.

Media 40

Media Employee Pitching Data 40

MaccaPR

NOVEMBER 10, 2015

This concept of social media being a living organism resonated with me as I consider myself a bit of a science nerd (the New York Times science section is the homepage on my computer) and even earned a degree in life sciences communication. Social media channels need nutrients (content, influencers) to feed the information system. “If

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? Hailing from Montreal, Jackson Wightman wears a number of communication hats. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. If it’s not working, get creative! Retail outfits should always include directions, for both drivers and customers using mass transit, to locations.

Web 40

Web Pitching Local Report 40