ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. An earned media placement is only as good as the people who see it, of course.

Measurement 182

Measurement Agency Advertising Advertising 182

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, How do we really measure attribution?

Measurement 40

Measurement Airlines Case Study Data 40

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Throw in Twitter for good measure. Of course the PR folks at Edelman had some advice for the prominent tech companies whose reputations are now suffering. We’ve heard this before, of course. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising.

Reputation 305

Reputation Privacy Data Advertising 305

Onclusive

JANUARY 20, 2020

Sure, the communications department, digital media team or paid social team could all independently amplify earned media. Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions.

Marketing 195

Marketing How To Measurement Advertising 195

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 215

Study Marketing Journalism Advertising 215

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Measure what matters. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty: One of the buzzwords in comms at the moment is data-driven communications. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

NewsWhip

JUNE 14, 2023

Leader in Social Media Monitoring Users Love Us Leader in Media Monitoring Of course, we wouldn’t have those badges without the reviews from our trusted partners, who had the following to say about NewsWhip: “In today’s modern communications landscape, too many people are still focused on raw output/volume of media.

Leadership 78

Leadership Software Customer Service Small Business 78

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. by Frank Strong. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

Cision

APRIL 25, 2016

million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business.

Facebook 120

Facebook Advertising Advertising Measurement 120

Maxim Behar

JANUARY 21, 2024

A couple of years ago, at one of the Davos Communications Forums, the title of my presentation was “PR Man Never Grows Old…”. Of course, the past years have proved my vision right. Of course, a single press release distribution does not work anymore; it must be supported with strong social media campaigns. What's next, then?

Ethics 59

Ethics Course Social Media Conference 59

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. But the real heart of IMC is not in the planning or measurement stages. But the real heart of IMC is not in the planning or measurement stages.

Communications 79

Communications Pinterest Reddit Radio 79

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. A lot of marketing is a one-way street when it comes to connecting and communication. Platform company Kyleads published a landing page that offered a free course on customer acquisition and reported a 35% conversion rate. What to Shed.

SEO 88

SEO Consumer Education Course 88

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Of course those things have to occur. PR is a communication function. And they paid $500 a month for strategy and measurement. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. SFM: Yes, exactly. It was subjective.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. We will apply rigor to outcomes measurement. Smart measurement also helps identify both successes and failures, so you can repeat what’s working and pivot from what isn’t. We will grow our media relationships.

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Today it is unrivaled as a digital advertising platform. Insisting that it’s an agnostic tech platform, of course, makes it seem less accountable for unintended consequences around content abuses or the sway of fake news. Perception is reality, of course. appeared first on Crenshaw Communications.

Facebook 157

Facebook Reputation Mobile Privacy 157

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Mark My Words

APRIL 14, 2017

Linguistic trickery is of course one of the joys to be had from unpicking a PR response. Their language is of course beyond parody. In a crisis you are always measured by your initial response. Of course.). The chief target of ridicule is so often the corporate comms team.

Corporate 60

Corporate Airlines Leadership Chemicals 60

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are some of the key components of a successful strategic communication strategy? Success is not garnered with a two-month campaign. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Maxim Behar

JULY 9, 2023

This week's communications expert's perspective. He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. And let him do his job, as it is in many countries of course. Mr. Behar, is it a question of communication to make everything happen properly?

Communications 52

Communications Policies System Government 52