Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

APRIL 4, 2017

Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place.

Hotels 74

Hotels Local Travel Social Media 74

Doctor Spin

APRIL 5, 2023

Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

Small Business 52

Small Business Strategy eBook Reputation 52

Sword and the Script

JANUARY 3, 2023

Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. But just 2% said “always.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Doctor Spin

APRIL 5, 2023

Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. It’s worth noting Pinterest also has a foundational track record with social media advertisers. 1) Marketing Audibles for Audio Search. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. Writing tips to help you make the most of the only thing people really read. Mobile: Smartphones and Tablets. Project your style and protect your reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 10) Picks from the PR tech vendor blogs.

Internal 64

Internal International Data Media 64

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Blog visitors might leave a nasty comment.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. 5) Reach a different type of audience than your company blog. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Then, based on the output, you can customize your requests from there. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

ISEBOX

JANUARY 14, 2016

Inspiring content will own the message, and write the story. An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. Because it’s what we demand, and it’s what people want.

Blogging 0

Blogging How To Video Course 0

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. But if you type m.me/username

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. It includes things like writing the best headlines or A/B testing emails. It's not just keywords and blog publishing now. You are a client and customer service rockstar. Will AI replace your job? Trusted advisors. AI shepherds.

Marketing 41

Marketing System Technology Google 41

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work.

Advertising 41

Advertising Advertising Fashion Creativity 41

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Tip : Learn what makes a successful, data-driven survey study. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Collaborate With Your Customers. The more information, the better.

Web 40

Web Pitching Local Report 40

Stephen Waddington

FEBRUARY 12, 2019

2 Influencer relations Media relations is a form of influencer relations whereby we persuade journalists to write favourable articles about our clients and organisations. Blogging, Instagram, and YouTube are the most sophisticated for influencer identification and management, whereas other networks are at an earlier stage of development.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. How often does the Financial Times write stories about itself?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)

Social Media 93

Social Media Marketing Media Creativity 93

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities.

Data 106

Data Meeting Measurement Guidelines 106