Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. Really new.

Brand 113

Brand Branding LinkedIn Twitter 113

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Deirdre Breakenridge

MAY 5, 2016

What role should PR practitioners play in areas such as content marketing? What role should advertising have in social? What are the common ground opportunities for digital marketing and public relations? You can also post your questions in the #PRStudChat LinkedIn Group. A follow-up blog post by PR 2.0

Community 150

Community Technology LinkedIn Advertising 150

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle.

Exercises 198

Exercises Google Writing Blogging 198

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. I think you should start with Medium and Linkedin. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Social Media.

Company 88

Company Strategy Publicity Advertising 88

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR.

B2B 81

B2B Social Media Company Marketing 81

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 109

Video Marketing SEO Social Media 109

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. He loves to talk about marketing AI.). The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Their blog covers topics from PR tips, company culture, social media and more. Share Tweet Share. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Contently - Strategy

FEBRUARY 22, 2023

” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Promote it via emails, newsletters, and blog posts, as well as on all social channels where your brand is active.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? What is Native Advertising? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. 4) Leave room for experimentation. .

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Through leadership and content.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Cision calls their tool Impact and uses the same technology and partnerships that digital advertisers use to get the information. Drop me a comment below or on Twitter or LinkedIn. Need help with marketing or PR?

Technology 169

Technology Publicity Software Pitching 169

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Step forward one of the most useful papers you’ll read this year ‘The DNA behind the world’s most successful content’. But could these habits be holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 5, 2016

of respondents rated mobile marketing’s contribution to their company’s performance as high (top-2 box), while the largest share (40.2%) said it doesn’t contribute at all to their performance. LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? Today it’s next to nothing.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Fresh Ideas: Blogging, Copyright, and How to Attribute Images. You can find more from Tressa on her blog and connect with her on Twitter ( @tressalynne ) and LinkedIn.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

Waxing UnLyrical

JUNE 1, 2015

Either way, the tips on evaulating content in any of today’s roundup posts might help you move from “meh” to “yeah!” How to Increase Your Content’s Shareability. When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

David PR Group

AUGUST 4, 2014

For example, we have secured blogging slots for clients on sites like The Huffington Post and Forbes.com. But we also have trade outlets in many industries thirsting for good content. For example, Forbes has a section called BrandVoice , which integrates marketers’ content with Forbes’ editorial and users’ content.

Television 75

Television Storytelling Groups System 75

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. 2) Do you believe law firm marketing has become harder or easier in the last few years? – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Blogging and content creation through social media are excellent avenues for content marketers to create and measure.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Cision

NOVEMBER 23, 2015

Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. PR and marketing professionals can hedge their bets against future social platform volatility by building large email lists.

Communications 120

Communications Mobile Facebook Study 120

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. love awards and accolades” which are an “elaborate scheme to sell advertising”. For the most part, effective marketing isn’t taught in law schools.

Marketing 68

Marketing Ethics Interviews Meeting 68