Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. I thought, “A children’s book… seriously?” ” But creative passion can appear out of the blue! My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Blogs, Books, and Podcasts. Take advantage of self-directed learning with blogs, books and podcasts in your areas of interest. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels. Brands today are built on social, but social media marketing has never been more cut-throat.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches.

Pitching 130

Pitching Television Trends YouTube 130

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Mindful Marketing

FEBRUARY 12, 2022

What’s with all the advertising irreverence? Perhaps for these reasons, many advertisers have continued to push the envelope on humor, to the point that their MO is: ‘Go Irreverent or Go Home.’ Its members can smell a fake a mile away, and they detest phoniness, including in traditional advertising.

Advertising 81

Advertising Advertising Chemicals Energy 81

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. That is what I have tried to do with this blog (and Twitter). Promote PR as a Fun, Smart and Creative Field . PR is not advertising.' PR is not a problem.

Education 120

Education Advertising Advertising Newspapers 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Karen Freberg

MARCH 24, 2020

I am extremely proud to announce I have a new book coming out in August. While it is not a dedicated social media book – it is a public relations book! I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. Let me tell you how this book came about.

Case Study 60

Case Study Creativity Study Course 60

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a contributor to Forbes and The HYPE Magazine, and her tips and insights have been published on popular websites and blogs such as PR Daily, PR News, Adweek’s PR Newser, SpinSucks.com, Rescue A CEO, The PR Closet, NutsPR, The Neon Notebook, and more. A follow-up blog post by PR 2.0 Is PR Right for me?”

Radio 170

Radio How To Community Storytelling 170

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Changes are made either automatically or manually to refine targeting or ad creative. Native advertising.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. Next, I helped two knitting industry icons reinvent how people buy knitting supplies by taking their highly successful blog and creating a blend of content with commerce: MasonDixonKnitting.com. What drove the interest in paid media?

B2B 82

B2B Social Media Company Marketing 82

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. We still had Bacon’s Books :-/ so I remember embracing tech with open arms. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. on advertising. Is it serious social responsibility or is it a straightforward advertising-spend? wait for it.

Education 126

Education Financial Transportation Engineering 126

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 104

Interviews Publicity Technology Social Media 104

Barokas

JULY 10, 2019

Maybe it’s a logo, a product or even an advertisement. In the book The Brand Gap , author Marty Neumeier described a brand as, “Not what you say it is, it’s what they say it is.” It stretches its influence to evoke emotion, creativity and encompasses a company or organization’s mission and values.

Brand 97

Brand Branding Creativity Examples 97

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Not long after I began my marketing career, I bought one of Jay Conrad Levinson’s books on Guerrilla Marketing. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

PR 20/20

MARCH 19, 2015

Roger is a lifelong content marketer and frequent contributor to the Content Marketing Institute Blog. He learned content marketing in the take-no-prisoners world of retail advertising. He then wrote several bestselling marketing and design books. Contact him at rcpcontent@gmail.com or follow @rogercparker.

Content Marketing 40

Content Marketing Marketing Retail Advertising 40

PR in High Definition

APRIL 23, 2020

I was scrolling through social media over the weekend, looking at all the wonderful banana breads and creative projects people have taken on during lockdown. Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week.

Crisis 71

Crisis Communications Airlines Web 71

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. He flew in an hour before a big new business presentation and decided we should throw out our creative and substitute a new theme.

Agency 100

Agency Advertising Advertising Twitter 100

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi?

Government 103

Government Education Print Ethics 103

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you. Not just visuals.

Consumer 63

Consumer Instagram Advertising Advertising 63

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. “As 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

PR Fuel

APRIL 9, 2021

It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! We’re going to go over some of the best tactics for grabbing their attention and selling them on your story in this blog post. I have attached a free PDF copy of the book for you to review.

Pitching 59

Pitching Strategy Examples Report 59

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

AUGUST 7, 2015

It seemed a reasonable request considering that I’d been broadcasting my industry observations and personal opinions through this blog since February. Image: Flazingo Photos ( Creative Commons ). A few months ago, a colleague suggested that I meet with his college-aged daughter to discuss having a career in PR.

Tourism 120

Tourism Television Print Industry 120

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. In the early days, it was just blog posts and whitepapers. It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. A former Edelman PR executive published a 300-page book. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

Bad Pitch Blog

DECEMBER 30, 2006

Just finished reading Peter Shankman’s book, Can We Do That?! It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. His hard-earned experiences recounted in the book make it credible (no small feat for a business book). Your thoughts?

Pitching 40

Pitching Small Business Insurance Insurance 40