The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. Online advertising has changed. Do you agree?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system.

Reddit 176

Reddit Software B2B Technology 176

NewsWhip

DECEMBER 14, 2022

His response alone garnered more than 459k engagements, and in the week following the Twitter conversation there were 341 articles published about the possibility of a Musk smartphone, which have seen 283.6k Disney’s official announcement was the top article about Iger and saw over 51k engagements. engagements.

Brand 78

Brand Branding Google Instagram 78

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. Research your article thoroughly to find reputable sources of information.

Social Media 78

Social Media Strategy Media Reputation 78

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Mindful Marketing

NOVEMBER 6, 2022

Most of us have seen lifelike deepfakes, which are easy to find on the web , but the most eerily realistic ones likely have been created by the Belgian company Metaphysic , whose viral videos employing American actor Miles Fisher to deepfake Tom Cruise were highlighted in an illuminating NBC Today segment about the technology.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. To make the most of a sage persona, create a long-form content blog to generate traffic.

Brand 273

Brand Branding Consumer Social Media 273

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. This article will focus on outlining the importance of Instagram Stories, how marketers use the feature, and how effective it is for achieving marketing goals. Why is Instagram Stories Feature Important?

Instagram 63

Instagram Marketing Viral Airlines 63

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online.

SEO 125

SEO Google Hotels Strategy 125

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Subscribe to Mindful Matters blog. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

Marketing 74

Marketing Pharmaceuticals Policies System 74

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The origin of Inbox Zero can be traced back to Merlin Mann, a productivity expert and creator of the popular blog 43 Folders. Thank you for reading this article. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Real Estate Case Study System 52

PR 20/20

NOVEMBER 11, 2016

Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing.

SEO 80

SEO Infographics Strategy Viral 80

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.”

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. As it is each week, below are three articles that drew my interest – and suspect will draw yours. 1) Best Practices for Pop-Up Forms.

Web 60

Web Google Mobile B2B 60

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. You won’t find all the answers in this 750-word blog post. 1: Read this data-driven recent article on BuzzSumo. A version of this article first appeared as a guest post on MuckRack. But it’s a start.

How To 60

How To Tools Writing Viral 60

ReimaginePR

SEPTEMBER 26, 2016

However, I come across 10-year-old articles on the first page of Google all of the time. These articles future-proofed themselves a decade (or more) ago by creating customer-centric, authoritative content. I’m startled whenever I come across blog posts containing only 300 words or less. It won’t live into the future.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Mindful Marketing

JANUARY 12, 2019

” It’s also worth noting that of the several Fiji Water girls stationed on the red carpet at the Globes, Cuthbert was the only one whose presence went viral. I knew why there was a photographer poised there and I moved away as I said out loud that I didn’t want to be doing advertising for either. #FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together.

Internal 118

Internal International Insurance Insurance 118

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Get in touch today to find out how we could help you.

Video 62

Video Social Media Instagram Media 62

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] Don’t date your blog content – it is proven to reduce its reach.

Marketing 28

Marketing Employee Wikipedia Data 28

Flatiron Communications

NOVEMBER 28, 2018

Later that day, the company’s abbreviated blog post went up. It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a advertisers sound off: [link]. a relatively tiny sum?—?on

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences.

Corporate 48

Corporate Examples Storytelling Brand 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. They allow you to see what people are saying about you on social media, blogs, forums and more. For more interesting articles from us on PR in a crisis check out some of our other articles: The Top Ten PR Crises of 2021.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

AUGUST 4, 2016

Share third party articles that support your brand message, are relevant and interesting. Be sure to tag authors of third party articles you Tweet. Instagram only allows links in a post when it’s a paid advertisement. Pin a blog post with a quote graphic. Promote your high performing pins to help take them viral.

Social Media 40

Social Media Pinterest Media Marketing 40