ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Advertise your post.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

Stern + Associates

FEBRUARY 28, 2024

Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). But what makes contributed content – as in byline articles, guest blog posts, etc.

How To 99

How To SEO Strategy Social Media 99

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. Online advertising has changed. Do you agree?

Tools 136

Tools Publicity Measurement SEO 136

Mindful Marketing

MARCH 3, 2024

’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell problems for marketers and many others. .” Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 100

Marketing Healthcare Study Advertising 100

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting.

Survey 146

Survey Software B2B Pitching 146

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. But how mindful are they in their advertising?

Ethics 95

Ethics Advertising Advertising Analysis 95

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself.

Analysis 91

Analysis SEO Guidelines Google 91

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 192

Financial Reddit Advertising Advertising 192

Onclusive

DECEMBER 22, 2017

s clients and advertisers. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

NewsWhip

FEBRUARY 13, 2023

As of the writing of this blog there have been 5,800 articles about Super Bowl ads specifically, and the Dunkin’ ad was responsible for 510 of those. In terms of prestige, it was included on several high-profile lists of the best ads of the night, including by The Washington Post, which had the top article about the ad.

Film 147

Film Social Media Mobile Brand 147

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Remote PR Jobs

JANUARY 31, 2022

They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. That’s why they’re discerning about what types of articles they write and the sources they choose. Write them down. Reporters and editors aren’t fools.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. Rhys Schueren is a student at Loyola University in Maryland.

Publicity 150

Publicity Conference Film Advertising 150

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A bylined article isn’t a one-time thing; it should be part of a content calendar included in a broader expert visibility program. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Mindful Marketing

MAY 3, 2024

” Questions also can be framed as commands, e.g., if someone wants to know what an eye-catching image for a gardening blog might be, they ask Midjourney to complete a specific task, “Create an image about gardening tomatoes.” It’s been almost seven years since I first asked questions about the ethics of AI.

Ethics 78

Ethics Privacy Radio Sports 78

NewsWhip

DECEMBER 14, 2022

His response alone garnered more than 459k engagements, and in the week following the Twitter conversation there were 341 articles published about the possibility of a Musk smartphone, which have seen 283.6k Disney’s official announcement was the top article about Iger and saw over 51k engagements. engagements.

Brand 78

Brand Branding Google Instagram 78

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. You can build on the efforts of PR professionals by creating your own content writing strategy. Research your article thoroughly to find reputable sources of information.

Social Media 79

Social Media Strategy Media Reputation 79

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. I put this as a tip in so many of my marketing articles, because there is nothing more important than really, truly understanding your customer base. Yes, you want more customers. It feels comfortable. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

5W PR

MAY 26, 2021

Companies can increase a brand’s credibility by writing articles featuring their products and publishing them in trade journals.The content should be targeted at their industry, influential connections and it has to showcase a company’s leadership skills and expertise. PR is not marketing or advertising. Cost-Effective.

Publicity 88

Publicity Reputation Advertising Advertising 88

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Brand 208

Brand Branding How To SEO 208

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. The post Newsletters: Integral For Marketing appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Marketing 88

Marketing Engineering Education Advertising 88

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 72

SEO Writing Engineering Product Launch 72

Flack's Revenge

JUNE 20, 2018

There’s been a sharp decline in Facebook Instant articles. I’ll be writing more about the takeaways for marketers. Since the NY Times pays to boost news articles, they go there too. Campbell blogged about this the week before – and Mark threw this back in her face, as you can read below.

Journalism 136

Journalism Facebook Advertising Advertising 136

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

Rock the Status Quo

AUGUST 1, 2014

There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. We make software that helps eCommerce stores advertise and retarget to people on Facebook. We also run a popular eCommerce marketing blog.

Pitching 173

Pitching Guidelines Facebook Advertising 173

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. If the reader feels as though their curiosity has been satisfied before getting to the body paragraphs, they won’t feel the need to click on the article.

How To 105

How To Analytics Writing Guidelines 105

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80