PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Databox : This is our go-to business analytics and reporting platform. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. 97% of Facebook’s user base uses a mobile device to access the service at least part of the time: We see that 1.5 Facebook is mobile, and for many users, a primary mobile experience.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Prohibition

AUGUST 1, 2023

Scarily in the announcement, we discovered that the technology will also listen in to conversations you are having with other Meta users (if they have uploaded their voice too) and suggest content/ads based on your conversations. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. Facebook has also updated its privacy policies. presidential election.

Ethics 249

Ethics Data Privacy Policies 249

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies.

Case Study 224

Case Study Trends Instagram Social Media 224

Shift Communications

NOVEMBER 10, 2014

Facebook’s Audience Insights provide brand pages with information about their audience, best performing content and other engagement details in a central location. In the example below, Facebook Insights shows that posts with a photo typically reach the most users and has higher engagement than simple status posts or posts with just a link.

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Analytics was still at the early stage. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Leadership 199

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Facebook, Twitter and most other social networks offer a wealth of free analytics. So how can brands build trust? Not sure where to distribute your message? Device used.

Data 145

Data How To Storytelling Analytics 145

Shift Communications

MAY 11, 2017

This is the same growth rate as more mature social networks like Facebook, raising the question of whether Snapchat is already saturated or not. Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. 6 Ways Facebook Branded Content Changes the Influencer Game. Here’s how. So what was the big change?

Technology 83

Technology Facebook Measurement Policies 83

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. This is a good fit if you’re looking to master content technology and strategy in 2020. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

NOVEMBER 17, 2014

With access to measurement tools like Google Analytics, we can see how much traffic is being directed to the brand’s website from social networks – Google does the heavy lifting for you. Google Analytics automatically separates social traffic (Facebook, Twitter, LinkedIn, etc.) How to Measure PR: Paid advertising.

Measurement 140

Measurement Tools Analytics Data 140

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication.

Advertising 60

Advertising Advertising SEO Software 60

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. I have long held a fascination for Newswhip. This idea makes sense.

Data 159

Data Media Software Viral 159

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

Cision

AUGUST 11, 2016

Advertising Age Online. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Advertising Week. But what we do know is that data – social media data in particular – can reveal almost everything about us. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Shift Communications

JANUARY 13, 2015

Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook. Facebook is the social glue, the starting point, the lowest common denominator of social media. Facebook won the social wars.

Social Media 60

Social Media Strategy Pinterest Media 60

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. per user: While this is a reach from Facebook’s record-breaking $6 ARPU, it’s still a strong showing.

B2C 74

B2C Web Advertising Advertising 74

Critical Mention

AUGUST 29, 2019

The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

Television 60

Television Radio Analytics Government 60

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

ReimaginePR

JUNE 15, 2020

Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e. Social Media Marketing: Defining Your Business Goals.

Social Media 177

Social Media Brand Branding Marketing 177

Shift Communications

MAY 1, 2017

Its influence on social media analytics is still second to none. Because of its open data and analytics, Twitter is still a rich source for qualitative social media data. Focus on the creation and distribution of video, especially for paid advertising. Vice President, Marketing Technology. What of their ad effectiveness?

Twitter 84

Twitter Mobile Conference Analytics 84

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Respondents ranked Facebook ads (40%) as the top marketing channel. Content production to grow 25%.

Study 78

Study Marketing Brand Branding 78

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Measurement & analytics. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

45% of people watch more than an hour of Facebook or YouTube videos a week. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Technology means continuous learning. YouTube has over a billion users, almost one-third of total internet users. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Automate content (at scale). Create ad copy.

Marketing 42

Marketing Analytics Analysis Technology 42

Shift Communications

OCTOBER 28, 2015

The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. Vice President, Marketing Technology. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. It elevated different people than Twitter and Facebook. Google+ was probably more than just a social network, it was a bet on personalized search results. A lot of people did.

Google 73

Google Privacy YouTube Data 73