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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. Reach and Frequency with Credibility. Earned media coverage is extremely powerful.

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What is Big Data Analytics? Demystifying Big Data

5W PR

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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Five Ways AI Is Transforming Ad Tech

ImPRessions - Crenshaw Communications

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Fraud costs advertisers billions of dollars each year.

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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

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