Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts. Maybe more.

Agency 96

Agency Automotive Company Mobile 96

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. He also addressed the Cannes Lions International Advertising Festival. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story. The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

Ishmael's Corner

AUGUST 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. Since Craigslist showed up on their doorstep and eviscerated classified advertising, media properties searching for new revenue streams seem to have a certain Ponce de León quality to them. Techniques For Effective Business Communications.

Agency 60

Agency Storytelling Media Advertising 60

5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. This includes diverse models, actors, and real customers in the advertisements. Cultural marketing agencies Navigating the complexities of cultural marketing can be challenging, especially for businesses that are new to this field. Language matters, but so do visuals, symbols, and narratives.

Strategy 78

Strategy Marketing Local Groups 78

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Until the afternoon of Aug. Show some personality.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1.

Storytelling 40

Storytelling Brand Branding Advertising 40

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Lack of Storytelling: Effective marketing often revolves around storytelling. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions.

Marketing 88

Marketing Consumer Education Retail 88

ImPRessions - Crenshaw Communications

JUNE 18, 2019

PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized.

Strategy 220

Strategy Measurement Advertising Advertising 220

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Leverage customer data and insights to create tailored recommendations, personalized emails, and targeted advertisements for snacks. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. Not even the perky nature of PR professionals can mask the fact that 50 percent of those on the agency side think the same thing. The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity.

Creativity 122

Creativity Communications Storytelling Transportation 122

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Megan: We’ve always had an always-on approach to people storytelling for McDonald’s.

Brand 78

Brand Branding Consumer Storytelling 78

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. This means even paid advertisement needs the hook of a good story. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

Shift Communications

DECEMBER 4, 2017

Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. Traditional news media is struggling to survive, hemorrhaging cash. SEO and PR Merge In Some Firms.

Trends 161

Trends Publicity SEO Advertising 161

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR. See this post. ).

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR. See this post. ).

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR. See this post. ).

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You have news. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Influencers are also skilled storytellers who know how to connect with their audience on a personal level.

Strategy 62

Strategy Marketing SEO B2C 62