NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. The idea of being in the right place, at the right time, with the right message is one that pervades the digital marketing industry and presents an ongoing challenge to marketers. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Bianchi Biz Blog

JANUARY 7, 2021

He realizes that Company B needed to mount an ongoing PR campaign that would help build awareness, position his company as a viable option, differentiate his company and ultimately, open the automakers’ door to his sales presentations. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Automotive Company Mobile 96

5W PR

NOVEMBER 20, 2023

It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit. Audio marketing Audio-first marketing is a digital advertising approach that prioritizes audio content to reach and engage target audiences effectively.

Marketing 78

Marketing Advertising Advertising Consumer 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. Traditional models of PR measurement no longer work (i.e.

Media 243

Media Analysis Measurement Advertising 243

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 164

Crisis Ethics Publicity Marketing 164

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. Traditional models of PR measurement no longer work (i.e.

Media 221

Media Analysis Measurement Advertising 221

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

PR 20/20

JANUARY 31, 2019

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. Augmented Intelligence: The Exponential Marketer , Nikos Acuña, Chief Visionary, Sizmek.

Conference 77

Conference Case Study Marketing Analytics 77

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Most of all, they understand what news is and how to create a compelling news hook. How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. But PR is still about the story.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience.

Privacy 62

Privacy Comparison B2B Retail 62

PRSay

SEPTEMBER 24, 2021

The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. Still, the situation damaged our relationship with the agency, eroding our trust in people we had seen as business partners. I was stunned. We never had those options. Avoid deceptive practices.

Ethics 173

Ethics Internal International Agency 173

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 144

Survey Software B2B Pitching 144

5W PR

APRIL 11, 2023

Paid social media advertising is another route to reach a wider audience. Establish relationships with investors/analysts by organizing frequent communication, such as quarterly earnings calls, investor presentations and other events. Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO.

Publicity 88

Publicity Financial Banking Social Media 88

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

5W PR

OCTOBER 1, 2020

There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email. Social media platforms are getting more competitive for advertisers with each passing day; however, instead of stepping back, more and more marketers are joining in. Advertising Benchmarks. Email Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88

Sword and the Script

FEBRUARY 1, 2020

The UML is an occasional roundup where I discuss three links I think are worth your reading while and present them here for your review. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? Searching for an agency partner brings both expertise and execution?

Sports 111

Sports Advertising Advertising Survey 111

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Prohibition

JULY 7, 2023

Consider using a second device or asking a team member to monitor responses and questions while you focus on presenting the event. We are a fully-integrated PR and social media agency, with expertise across all of the major social media platforms and extensive experience in live streams.

Video 62

Video Social Media Media Instagram 62

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. Quoting implies duplicating a bit of text in the same words. Conclusion.

Engineering 130

Engineering Reputation Data Advertising 130

5W PR

SEPTEMBER 28, 2020

When most people think about branding, they tend to focus on how the brand presents itself visually, with things like design styles, colors, and fonts. The post PR Voice: What is and How to Develop your Public Relations Voice appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Publicity 158

Publicity Guidelines How To Social Media 158

Prohibition

JUNE 8, 2023

Looking for a video production agency to enhance your video content? Polish Your Presentation presentation, pr agency , videographer Your appearance and presentation play a significant role in the overall professionalism of your online videos, giving your brand its own unique style and affecting how well content is received by online users.

Video 62

Video Social Media Instagram Media 62

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131