ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? Consider in-app advertising to fintech/finserv related sites. The Rise of Shadow Banking. Pivot Your PR Program.

Banking 79

Banking Financial Advertising Advertising 79

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

APRIL 11, 2023

Paid social media advertising is another route to reach a wider audience. Investment banks or other financial institutions can organize roadshows. Provide updates on business and financial performance, plus any notable developments impacting the stock price.

Publicity 88

Publicity Financial Banking Social Media 88

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 92

Agency Trends Marketing Survey 92

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Shift Communications

APRIL 26, 2022

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. Advertising landscape changes. If toxic content increases alongside changes to empower free speech, advertisers could boycott Twitter. All eyes are on Twitter and Elon Musk. Is Twitter dying?

Twitter 88

Twitter Communications Advertising Advertising 88

5W PR

JANUARY 24, 2024

They can include interactive apps teaching financial literacy or age-specific activity kits encouraging safe exploration alongside parental guidance. Feature diverse families in advertising, offer clothing lines with gender-neutral options, and promote products that celebrate individuality and acceptance.

Trends 78

Trends Brand Branding Policies 78

Ishmael's Corner

AUGUST 27, 2017

Since Craigslist showed up on their doorstep and eviscerated classified advertising, media properties searching for new revenue streams seem to have a certain Ponce de León quality to them. Some would argue that in a world where people expect to.more.

Agency 60

Agency Storytelling Media Advertising 60

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Losses recorded to net profit were $12.5

Survey 144

Survey Software B2B Pitching 144

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. If you’ve done business of any kind with an EU citizen, including non-financial transactions (free trial, download, free sample, etc.), What is GDPR? Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. ” Twitter enables you to search colleagues, companies of all sizes, agencies, consultancies, well-known people, research topic keywords or hashtags to find conversations about breaking news, interests, and business topics on just about any subject.

Twitter 208

Twitter Software Retail Agency 208

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example. One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then again, advertisers aren’t customers.

Twitter 78

Twitter Banking Financial Employee 78

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. Many media outlets have started experimenting with different financial models to fund their reporting.

Marketing 88

Marketing Engineering Education Advertising 88

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies.

Banking 199

Banking Marketing Measurement Leadership 199

Stephen Waddington

JULY 28, 2020

Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Most recently Vuelio has sought to challenge the status quo of the platforms, but it too is a financial vehicle, created by parent company Access Intelligence, wrapped up as a tool platform. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Konnect Agency

APRIL 20, 2023

The trend originated due to increasing concerns from followers that influencers were not being genuine, merely partnering with brands for financial gain rather than genuinely liking the products. Leaning into Deinfluencing with an Influencer Marketing Agency So, how can brands and marketers lean into the trend of deinfluencing?

Trends 52

Trends Marketing Ethics Consumer 52

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. How can PR agencies compete? And ROI measurements of success are exactly how digital agencies are reporting. To grow your PR budget this year or at the very least protect it, you must compete with the digital agencies and report on business impact.

How To 120

How To Measurement Financial Report 120

Shift Communications

DECEMBER 6, 2021

This requires a deeper understanding of hiring practices, promotions and financial packages, and involvement opportunities for employees at all levels. This is deeper than financial donations to organizations like Black Lives Matter or the NAACP. But the end goal is to create a culture of inclusion, without it being a second thought.

Communications 78

Communications Employee Financial Community 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew launched the AMI blog in 2012 as a resource to agency leaders. Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. A checklist to see if your company is ready for a PR agency. Any good PR agency will be glad for the opportunity to offer their thoughts. But, you thought that was the agency’s job, right?

Company 136

Company Leadership Agency Employee 136

5W PR

APRIL 14, 2021

Brands have had to learn what the younger generation is interested in and adjust the advertisement and marketing campaigns to better target these politically active groups who are looking for companies that align with their own values and morals. Connecting to Younger Audiences.

Groups 88

Groups Financial Social Media Education 88

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

5W PR

OCTOBER 20, 2020

Another 83% said they see financial performance improvement in purpose-driven companies. A study by ad agency BrandPie found that CEOs with a purpose were 8% less likely to find it challenging to convince other leaders to follow them than CEOs without a defined purpose. What Does Change Look Like?

Brand 88

Brand Branding Survey Study 88

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.

Publicity 166

Publicity Data Analytics Advertising 166

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 52

Financial Conference Agency Resources 52

Victorious PR

FEBRUARY 6, 2023

Regardless of what makes a small business small, they are vital to both our local and national economies and are considered a primary driver of financial growth. Even if your small business is struggling or you don’t have the income to spend on a long-term contract with an agency, PR can help your business in the following ways.

Real Estate 52

Real Estate Small Business Local Reputation 52