NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Bryan Pedersen, Chief Information Officer, MSL USA. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Each episode features a PR pro from a known agency. Check out our list of top advertising and retail podcasts too!

Sports 332

Sports Radio Retail Advertising 332

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Konnect Agency

DECEMBER 8, 2021

Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency. Your social media agency can help you develop conversion ads.

Social Media 59

Social Media Agency Media Pinterest 59

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Ayer & Son, Inc. Ayer & Son, Inc. written in 1948).

Advertising 76

Advertising Advertising Agency Publicity 76

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. It’s also important for brands to give influencers creative freedom when developing content.

Agency 52

Agency Marketing YouTube Video 52

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 4) ENHANCE YOUR CREATIVE.

Facebook 110

Facebook Advertising Advertising Creativity 110

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM.

Media 221

Media Measurement Analysis Television 221

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Developing a media plan Create a comprehensive media plan that outlines the selected channels, the frequency of advertisements, and the timing of placements. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM.

Media 195

Media Measurement Analysis Television 195

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Her cat content is also very enjoyable!

Twitter 177

Twitter Advertising Advertising Report 177

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Together their agencies wield significant influence over the roads and highways in the nation’s fifth most populous state. Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Prohibition

FEBRUARY 18, 2021

Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. Having previously split the data into only two categories, ‘Your Information’ and ‘Information About You’, it’s now broken down further into eight categories.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 95

Agency Trends Marketing Survey 95

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. The name doubly fits, since our job is to manage TMI (“too much information”). AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Use these insights to refine strategies, optimize campaigns, and make informed marketing decisions.

Brand 78

Brand Branding Engineering Analytics 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The post Small Business Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. ” You post the video, which is clearly an advertisement designed for TV/streaming, to Facebook, Insta and Twitter, but it’s not in the correct format for any of those channels. Learn–and teach others–how to shoot on an iPhone.

Video 113

Video Guidelines Advertising Advertising 113

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

MAY 18, 2023

Authenticity and Credibility Influencers are often seen as trusted sources of information by their followers. When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats.

Strategy 62

Strategy Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Better inform your audience. inform audiences, promo film, personal connection, next company event. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. The best planning process is when both parties come to the table well informed. Amanda Munroe. Vice President .

Creativity 141

Creativity Measurement Pitching Internal 141

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. Prepping for Press.

Media 199

Media Interviews YouTube Hotels 199

Cision

OCTOBER 10, 2017

You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it.

Strategy 251

Strategy Case Study Instagram Print 251

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. Here’s a personal example.

Creativity 150

Creativity Trends Agency Technology 150

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Konnect Agency

APRIL 20, 2023

Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. This can enhance brand reputation, build consumer trust, and foster long-term brand-consumer relationships.

Trends 52

Trends Marketing Ethics Consumer 52

Prohibition

JUNE 28, 2023

Introduction to podcasts and their growing popularity In today’s digital age, podcasts have become a powerful medium for sharing information, entertainment, and connecting with audiences. Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection.

Fashion 62

Fashion Brand Branding Case Study 62

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88