PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). The Art Of Storytelling In Business Communications And Public Relations.

Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Why start an agency in 2020, during lockdown? agency

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Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.

Clutch Names Tribe Builder a Top Advertising and Marketing Agency!

Tribe Builder Media

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We’ve Built a Reputation!

Clutch Names Tribe Builder a Top Advertising and Marketing Agency!

Tribe Builder Media

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We’ve Built a Reputation!

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tip #5: Read Creative Blogs.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. The Return of Real Creative.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? Native Advertising - A Friend or Foe of B2B PR?

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Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

It offers those brands a unique promotional strategy that avoids the disengagement often associated with typical day-to-day advertisements. Advertising

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. 1) Digital is killing creativity in marketing.

Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads , predicts that these “snackable” ads will begin to come into their own, if not by the end of this year, then by 2018. Just how short can a message be before it loses meaning? A recent piece in Adweek titled.

5 steps for improving agency relationships

PR Daily

CMOs and chief communications officers are being held accountable to drive bottom-line growth, which means there’s no wiggle room for error when it comes to leading successful marketing teams and agency relationships. Enable your agency to be successful. Bring your agency in early.

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

How to use the Public Relations department of an advertising agency

PR Conversations

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Ayer & Son, Inc.

Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. With the changing media landscape, the ability to earn coverage requires that much more creativity! Who is Jelly Marketing?

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms.

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PR agency seeks talent through ‘missing’ posters

PR Daily

Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment.

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How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. Over the past few months, I’ve been immersed in a new advertising landscape—digital marketing. Traditional vs. digital advertising responsibilities. Client and agency as partners.

How to recalibrate traditional mindsets for digital agency work

PR Daily

Over the past few months, I’ve been immersed in a new advertising landscape—digital marketing. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. Client and agency as partners.

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors.

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8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. Do the agency staffers get you?

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From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

You’ve gone from a creative role to starting an agency from scratch and hiring people. Gary and I were in this situation in an agency at one point where we were told not to go into a pitch because it was with an Emirati client and we were a bit “too gay” to pitch.

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How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

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3 Signs You’re Hiring a PR Agency Rock Star

Polaris

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. When hiring a PR agency, ask how they measure program results. For example, when you develop a TV campaign, what elements must be included in the creative?

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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media.

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

A Salute To Independent PR Firms

ImPRessions - Crenshaw Communications

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. For agency staff, independence can mean greater mobility and responsibility.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […].

Associate Creative Director - Charleston, SC

Flack Me

Company: Red7 Agency Location: Charleston, South Carolina Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Building A Wildly Successful PR Agency: The Doug Spong Interview

MaccaPR

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. I’ll admit it – my fave campaign of yours was the integrated PR and advertising work you did for Jack Link’s “Messin’ With Sasquatch.’ Which rival PR agencies do you admire? “My