Stephen Waddington

SEPTEMBER 18, 2019

The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time. In Ogilvy on Advertising first published in 1983 he imparts writing wisdom from his career. Editing and sub-editing have been a casualty of the shift from print to online. Here are some personal copywriting suggestions.

Writing 84

Writing Print Advertising Advertising 84

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

Victorious PR

FEBRUARY 6, 2023

Even if your small business is struggling or you don’t have the income to spend on a long-term contract with an agency, PR can help your business in the following ways. One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting.

Real Estate 52

Real Estate Small Business Local Reputation 52

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences. PR leverage and amplification. Time to leverage the win. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. My favorite book is…. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. John Avlon: Great book. Entertain, while we give facts.

Report 225

Report Media Advertising Advertising 225

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. As we move into the new year, launching new campaigns and cultivating new talent on both the agency and client-side, let’s be mindful as an industry to practice what we preach.

Social Media 120

Social Media Media Reputation Training 120

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Traditionally, marketers gave audiences simple stories, delivered through advertising. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Since PR has traditionally focused on earned media.

B2B 82

B2B Social Media Company Marketing 82

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? She believes the same issues apply in advertising and PR. Toth, among others.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Cision

AUGUST 7, 2015

Just as I was feeling confident about my career path, two managers gave me some very candid advice: “If you want to work in PR, you need to get agency experience.”. That sentiment may not be shared by everyone in this industry, but few will deny that agency experience carries a fair amount of professional respect. The money will come.

Tourism 120

Tourism Television Print Industry 120

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Shift Communications

JUNE 15, 2018

But that was not the norm until late 30s when book publishers commissioned Bernays to boost sales. Instead of marketing books directly to the public, Bernays took a detour and turned to home and garden magazines, asking the editors to feature bookshelves at home in their publications. Influencer Marketing. Senior Account Executive.

Fashion 74

Fashion Newspapers Print B2B 74

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

JUNE 17, 2011

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Ad execs making $250k+, liquid lunches, million dollar parties, and the self-same ad agency execs being flown to Paris on a Concord for the French Open.

Advertising 87

Advertising Advertising Travel Social Media 87

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. A4 Inches in a print mag. A2-1 Take a look at the content that resonates with your audience and see how much billable was spent on each component. LISTEN #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

SEPTEMBER 19, 2017

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – print advertising. – pay per click advertising. The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Plaintiff lawyer Kurt D. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. A show about communicating with clients, prospects and employees – in person, in print and online. 38) Ed Gandia.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Bad Pitch Blog

MAY 20, 2010

Retrevo''s highlights include stories in: Forbes, The Huffington Post, Elle Magazine, The New York Daily News, Reuters, The Boston Globe, Agence France-Presse, Bloomberg,Yahoo! Good Organic Stories Trump Re-Prints. Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. Get the app.

Pitching 49

Pitching Fashion Report Twitter 49