ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. Analyst versus journalist end goals.

Wireless 309

Wireless B2B Report Media Relations 309

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. The Perspectives section of their site covers many types of communication content, some including advertising, branding, marketing and public affairs. SCHEDULE A DEMO. Work hard play nice.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Victorious PR

APRIL 21, 2023

There is a Significant Place for Digital Advertising in Blockchain PR Paid advertising on social media channels, search engines, and other online platforms can help increase brand visibility and reach a wider audience.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Stern + Associates

SEPTEMBER 27, 2023

They build targeted email lists, run multi-touch advertising campaigns, publish helpful content and monitor lead quality. This frees up sales to focus on revenue-generating activities like calls, demos and relationship-building. Without marketing, sales would have to start from scratch seeking potential customers.

Marketing 62

Marketing Data Groups Strategy 62

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. SCHEDULE A DEMO. Priscilla Osorio. Senior Marketing Manager, Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

NOVEMBER 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

Agility PR Solutions

MAY 12, 2019

Consumers watch video on different screens throughout the day—and they do so with multiple motivations—which impacts their receptiveness to advertising. Delving into how consumers watch digital video—beyond dayparts, demos and/or […].

Video 60

Video Strategy Advertising Advertising 60

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. SCHEDULE A DEMO. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness.

SEO 102

SEO Film Advertising Advertising 102

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 101

Radio Media Television Social Media 101

PR 20/20

MARCH 12, 2019

In addition to relevant speakers and main tracks, the event also has a dedicated workshop for content marketing professionals , and 40+ sessions covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

Content Marketing 40

Content Marketing Company System Marketing 40

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . SCHEDULE A DEMO. Priscilla Osorio.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO.

Strategy 75

Strategy Media Analytics Radio 75

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Invite customers and prospects to subscribe to your newsletter as part of the thank you email whenever they download a piece of gated content, sign up for an event, or request a demo.

How To 142

How To Content Marketing Banking Advertising 142

Critical Mention

AUGUST 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. SCHEDULE A DEMO. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Radio 92

Radio Television Social Media Sports 92

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4.

Video 108

Video Marketing SEO Social Media 108

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. I have long held a fascination for Newswhip. This idea makes sense.

Data 159

Data Media Software Viral 159

Doctor Spin

MARCH 23, 2023

The Different Types of influencer Marketing Different Types of Influencer Marketing There are four main types of influencer marketing: Influencer advertising = The influencer will publish the brand’s pre-made content in their channels. All of the above is what we typically refer to as influencer marketing.

Marketing 52

Marketing Tools Blogging Advertising 52

Sword and the Script

JULY 20, 2021

Whether it’s driving them to a pricing page to having them request a demo, it should be clear where to go next. Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Conversion points.

B2B 172

B2B Company Marketing SEO 172

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

NOVEMBER 22, 2022

12% said market research or brand surveys; 12% said backlinks; 11% said focus group research; 10% said feedback from the marketing team; 10% said actions by elected officials; 6% said product analytics; 4% said advertising value equivalency (AVE); 4% said votes/election outcomes; and. 2% said none of the above.

Measurement 85

Measurement Survey Web Software 85

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

NewsWhip

APRIL 12, 2023

Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced. Request a demo to learn more about how real-time media monitoring can benefit your brand.

Instagram 78

Instagram Fashion Automotive Banking 78

Critical Mention

DECEMBER 6, 2019

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. SCHEDULE A DEMO. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.”

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

DECEMBER 2, 2018

Offering promotions, discounts, educational workshops, speakers and free demos of your product or service at your event puts your company in the spotlight. Taking advantage of Instagram’s advertising options also generates engagement with your audience. SCHEDULE A DEMO. Event marketing. But don’t forget to promote your event!

Small Business 72

Small Business Strategy Marketing Instagram 72

Communications Conversations

OCTOBER 8, 2021

2: Are you over-indexed in Facebook advertising vs. other platforms? This is a common demo may brands are after on Facebook. In other words, could you spread the wealth a bit more among Insta, Pinterest, Twitter, LinkedIn and other social ad channels? But, ad options are evolving and proliferating on the platform.

Energy 68

Energy Facebook Reddit Pinterest 68

Critical Mention

MAY 21, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. Put a twist on the traditional product demo with a series of how-to snaps. Although most people associate Snapchat product demos with makeup, there are many other products that work well on the platform. Take product how-tos to the next level.

Video 120

Video B2B B2C Survey 120

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. I recently received an updated demo of the Notified platform and can report I believe the original product briefing still has value. Anyone that fills up their tank is a captive audience. So, what’s new?

Software 124

Software Analytics Technology Video 124

Cision

OCTOBER 14, 2016

I need to deliver compelling stories that get clicks, views, butts in seats (at conferences) and advertisers. To experience the Cision Media Database first hand, request a demo here. . If it comes from the top, it carries more weight and we’ll stop and do that story. Do you have any advice for PR professionals?

Pitching 120

Pitching Trends Telecommunications Technology 120

Sword and the Script

MARCH 14, 2023

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. Background on PRophet Kwittken is a former PR agency leader. Even so, I walked away from this briefing genuinely impressed.

Software 85

Software Media Relations Pitching Media 85