Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. SCHEDULE A DEMO. Priscilla Osorio. Senior Marketing Manager, Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. This idea makes sense.

Data 159

Data Media Software Viral 159

Critical Mention

NOVEMBER 20, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Top Ways the Media Impacts Politics with Online News. SCHEDULE A DEMO. Plus, breaking news gives talk-show and radio hosts topics to talk about as well.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 22, 2019

What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

NOVEMBER 22, 2022

Not everyone does just media relations, employee comms, or marcoms. Many months later that net new customer explicitly cited a media placement as the reason they considered my client’s tech in the first place. Was that media mention an important interaction? Overall, there are no real surprises here.

Measurement 85

Measurement Survey Web Software 85

Critical Mention

AUGUST 20, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 108

Video Marketing SEO Social Media 108

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. SCHEDULE A DEMO. The post Four Earned Media KPIs to Track appeared first on Critical Mention - Media Monitoring.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 13, 2019

Instant access to earned media such as positive company mentions can be extremely beneficial for your organization. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. SCHEDULE A DEMO. Use this season to reinvent your PR strategy. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. Anyone that fills up their tank is a captive audience.

Software 124

Software Analytics Technology Video 124

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

DECEMBER 6, 2019

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

MAY 21, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is essential for this demo, as 60% of U.S. Why TikTok? . users are between the ages of 16 and 24.

B2B 310

B2B Video Creativity Social Media 310

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest, then you want to get the most out of it. Give our services a try.

Media 95

Media B2B Groups Conference 95

Sword and the Script

JANUARY 17, 2023

Products: media monitoring & reporting, media outreach, short video demo. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring. Intelligent Relations – pitches itself as an all-in-one PR platform with agency management. It’s brilliant.

Technology 92

Technology Software Resources Pitching 92

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: Although not published, the tool used to be advertised at $9,000/mo. Demo Everything Most tools provide free trials or demos.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: Although not published, the tool used to be advertised at $9,000/mo. Demo Everything Most tools provide free trials or demos.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. An example media relations workflow is set out below. Use your time wisely.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167