PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. A software assistant like Grammarly uses AI to offer recommendations on how to write better. In all cases, AI is used, in various contexts, to “read” and “write” human language. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. He has a passion for content writing, social media and SEO. SCHEDULE A DEMO. Pitching your product to these top domains that have high organic traffic is a surefire way to achieve backlinks.

SEO 102

SEO Film Advertising Advertising 102

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 101

Radio Media Television Social Media 101

Sword and the Script

MARCH 14, 2023

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Pitching Media 85

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . SCHEDULE A DEMO. Priscilla Osorio.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. Chloe Bennet is a content manager at Paper Writing Service and Assignment Services websites. She helps with submissions, writes blog articles and works with remote editors. SCHEDULE A DEMO. Until next time!

Case Study 80

Case Study Social Media Survey Video 80

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. Chloe Bennet is a content manager at Paper Writing Service and Assignment Services websites. She helps with submissions, writes blog articles and works with remote editors. SCHEDULE A DEMO. Until next time!

Case Study 69

Case Study Survey Video Community 69

Critical Mention

DECEMBER 6, 2019

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

MAY 21, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

SEPTEMBER 13, 2018

YouTube is also incredibly vital to advertising. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Technology 73

Technology Print YouTube Financial 73

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. But there are a lot of vendors out there. Production.

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

DECEMBER 2, 2018

Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. She is an expert writer at Aussie Writings in such topics, as modern education, marketing, self-development and blogging. SCHEDULE A DEMO. Use social media.

SEO 71

SEO Strategy Guidelines Social Media 71

Critical Mention

OCTOBER 4, 2018

Cotopaxi’s brilliance was showing behind-the-scenes footage of what went into the product, not just an advertisement. She’s freelanced for countless companies and continues to write a multitude of articles on various subjects in the world of public relations. SCHEDULE A DEMO.

Storytelling 66

Storytelling B2B Trends Examples 66

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are hits and misses you’ve experienced with PR and advertising professionals? To experience the Cision Media Database first hand, request a demo here. .

Pitching 120

Pitching Instagram Viral YouTube 120

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 14, 2019

More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example. From my perspective this works something like Outbrain or Taboola – except those are advertising distribution networks – and this focuses on third-party coverage.

Case Study 116

Case Study Software Data Web 116

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that? Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Some articles I’ve read cite 11 acquisitions in its recent history. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. It probably does.

Media 95

Media B2B Groups Conference 95

Buzzstream

DECEMBER 13, 2023

Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Products: media monitoring & reporting, media outreach, short video demo. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Reporting on data. Custom audiences. Use it here. It’s a no-brainer.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. If a story only has two or three of the four P’s, they won’t write it. Check out Skype’s English-German translation in action in this live demo: A few more storytelling tips…. “We are bombarded with information. Our attention is constantly under attack.

Storytelling 120

Storytelling Skype Energy Software 120

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63