article thumbnail

5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333
article thumbnail

3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized. For example, “DATA: 42% say AI will not take over.” Keep it short and simple.

Pitching 193
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Plus, advertising is usually a one-way communication.

article thumbnail

Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends.

Google 98
article thumbnail

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. They’re platforms for idea-sharing, networking, recruiting, and advertising. How trade coverage wins. Trade pubs are a community network.

Pitching 168
article thumbnail

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Who should we pitch this story to?

article thumbnail

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. A POV offers currency for proactive pitching as well as content development. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR.

How To 241