Remove Advertising Remove Data Remove Pitching Remove Technology
article thumbnail

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Notified by Intrado gets close.

article thumbnail

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. A POV offers currency for proactive pitching as well as content development. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR.

How To 241
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. Wired describes itself as covering the intersection of technology, science, art, and culture. How trade coverage wins.

Pitching 168
article thumbnail

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Who should we pitch this story to?

article thumbnail

7 Pitching Tips For Better Tech PR

ImPRessions - Crenshaw Communications

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Is programmatic TV advertising reaching a tipping point?

Pitching 180
article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 178
article thumbnail

Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. In that time, he’s learned how to spot good pitches from a lightyear away. How about any pet peeves?

Pitching 120