Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. If you’re mindful of tone and cadence , you’ll probably be fine and now there is data to support that idea. Give our services a try.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Plus, advertising is usually a one-way communication.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you’re aiming to attract advertisers, it might be your super-engaged audience. Alexa ranking or other impressive data. Start With the Impressive Stuff.

Media 120

Media Trade Shows Print Advertising 120

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. One of the best things that marketers can do right now is to ensure they own their data. Gone will be the days of sending out hundreds of pitches in hopes that a reporter is working on a related storyline.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

DECEMBER 15, 2020

With access to copious amounts of data, the ability to automatically predict and surface more relevant content will scale the reach of every marketing initiative and improve customer experience. This method creates a strong use case for artificial intelligence and machine learning data to make its way into PR.

Marketing 174

Marketing Employee Content Marketing Training 174