Remove Advertising Remove Data Remove Pitching Remove Writing
article thumbnail

3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized. For example, “DATA: 42% say AI will not take over.” Keep it short and simple.

Pitching 193
article thumbnail

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. A POV offers currency for proactive pitching as well as content development. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR.

How To 241
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Who should we pitch this story to?

article thumbnail

Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

When you pitch a story, you need to be credible too. When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Further, more than half (54%) “say they are relying on” data about the amount.

article thumbnail

How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. The themes will guide pitch angles, content development, and thought leadership strategy. Additionally, always make room in the plan for reactive pitching.

Writing 136
article thumbnail

What does the silence in PR software speak? [PR Tech Sum 54]

Sword and the Script

Highlights included: There are more and more queries every day and the service has gain some 17,000 subscribers in just a couple of weeks; Using generative AI to pitch HERO queries is forbidden. “Generative AI is the new ‘don’t pitch off topic.'” a reporter has all the sources they need.

article thumbnail

Trends and Best Practices for Media Relations

PRSay

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. Newsletters gain clout.