ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. Purpose and values-based communications will become an essential part of the marketing toolbox. They don’t magically start with the new calendar.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. . The acronyms alone are daunting.

Conference 319

Conference Privacy Leadership Data 319

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

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Measurement Communications Analysis Data 185

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The failure here was really one of governance, of course. It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. The post PR Lessons From The Biggest Failures of 2023 appeared first on Crenshaw Communications.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Seek internal experts. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Share relevant and timely data.

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How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JUNE 28, 2022

In the advertising world, that may mean the company isn’t part of a consulting firm. Size and overhead matter, of course, but there are other factors, including how an agency sets its fees, how it bills, and how efficiently the team produces good work. For PR firms, independence can mean subtly different things. .”

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Most have huge advertising and marketing clout. golf course.

Corporate 338

Corporate Policies Groups Public Affairs 338

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Of course the PR folks at Edelman had some advice for the prominent tech companies whose reputations are now suffering. We’ve heard this before, of course. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Can Better PR Solve Tech’s Reputation Problem?

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Media relationships, of course, are at the heart of PR plan execution. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. The post 5 Ways To Amplify PR Efforts appeared first on Crenshaw Communications. Always be building…media relationships .

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Research, when well packaged and communicated, can be just the thing for a slow period. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Data points drive press. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Of course not.

Communications 161

Communications Storytelling Film Training 161

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. Communicating is difficult. Experience. Peer Groups. Conclusion.

Communications 206

Communications Television Transportation Study 206

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

PR in High Definition

MAY 26, 2020

However, many of the communications from Boris Johnson and the Queen have had a decidedly wartime tone, so it seems fitting to bring them back into the spotlight again. However, this does give us a firm timeline; marketing and communications staff should plan for a linear return to (a new) normal over this period.

Communications 118

Communications How To Construction Employee 118

5W PR

DECEMBER 19, 2016

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. One place where effective usage matters is advertising. It makes communication easier for everyone and allows problems to be dealt with quicker.

Social Media 87

Social Media Communications Media Skype 87

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. What does this mean for digital advertising? These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This isn’t really the case, of course, or at least it’s not nearly that simple. The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. An earned media placement is only as good as the people who see it, of course.

Measurement 182

Measurement Agency Advertising Advertising 182

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Talk about raising community spirits! Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Brand Branding Guidelines 282

Solo PR Pro

DECEMBER 5, 2023

By becoming an authority in a specific industry or type of communication, you can offer specialized services that command attention and respect, without necessarily raising your rates. Education and Certification: Continuously enhance your skills with certifications or courses relevant to your chosen niche.

YouTube 99

YouTube Course Financial Education 99

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years.

Brand 90

Brand Branding Marketing Ethics 90

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. The post What Business People Should Know About PR appeared first on Crenshaw Communications. But PR is still about the story.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 76

Ethics Communications Agency Technology 76

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Advertising Week NY, September 23-26, New York. To grab a coveted spot on stage for the 16 th New York Advertising Week, submit a speaker and/or an entire seminar topic idea via online portal by May 23.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Again, communication is key. . But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 24, 2020

But, outside of his opening statement, that message wasn’t communicated or reinforced. Bloomberg has dramatically increased his visibility in Super Tuesday states with a $400 million advertising blitz, but that will only get him so far. Of course, debate participants are at the mercy of the moderators, but here, too, experience helps.

Advertising 156

Advertising Advertising Interviews Examples 156

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2020

But, outside of his opening statement, that message wasn’t communicated or reinforced. Bloomberg has dramatically increased his visibility in Super Tuesday states with a $400 million advertising blitz, but that will only get him so far. Of course, debate participants are at the mercy of the moderators, but here, too, experience helps.

Advertising 156

Advertising Advertising Interviews Examples 156

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. Needless to say, the future of PR looks very bright.

Study 215

Study Marketing Journalism Advertising 215

Ishmael's Corner

APRIL 14, 2015

Of course, the challenge lies in the fleeting nature of this information. The simple act of talking like a real human being would lift most business communications. Will Advertising Disappear? But essentially it’s not straightforward display advertising. These grab bag posts provide a forum to “stop” on three tidbits.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52