Solo PR Pro

DECEMBER 5, 2023

By becoming an authority in a specific industry or type of communication, you can offer specialized services that command attention and respect, without necessarily raising your rates. Education and Certification: Continuously enhance your skills with certifications or courses relevant to your chosen niche.

YouTube 99

YouTube Course Financial Education 99

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

APRIL 10, 2023

Gauging a boycott’s success depends on its goals, of course. Its Director of Marketing, Alissa Heinerschied, put it bluntly in a March interview. Beer brands have shown their support in the form of aplashy Pride sponsorships, targeted advertising, and influencer campaigns for years. But is the boycott affecting sales?

Policies 170

Policies Community Video Brand 170

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

PR Conversations

OCTOBER 27, 2023

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Of course, not all brands are failing in this area. Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there.

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Of course this kind of trust doesn’t happen overnight. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Ishmael's Corner

APRIL 14, 2015

Of course, the challenge lies in the fleeting nature of this information. The simple act of talking like a real human being would lift most business communications. Will Advertising Disappear? Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. Check out these five things you can do to make your courses more life-like: Pick a client. Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios. Envision all your work supporting that client.

Social Media 150

Social Media Media Case Study Analytics 150

ImPRessions - Crenshaw Communications

JULY 12, 2017

Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. So, when should a brand take a stand? Plan for a reaction.

Brand 174

Brand Branding Fashion Advertising 174

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Social will evolve both as an organic and paid channel and of course, new social networks will arise. The counter-trend to increased digital communications is the growing desire to meet in person. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. While relationships are crucial, so are the basics. Marlene Neill, Ph.D.,

Internal 208

Internal International Ethics Journalism 208

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. Clients must articulate and frequently communicate to their PR agency what success is.”. A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. What Will It Take for Advertisers to Back Away From Facebook? Can the ship be righted? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “In addition, instructors who can teach specialty courses are in high demand.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Agreeing to an interview and then becoming a no-show. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Maxim Behar

JULY 9, 2023

This week's communications expert's perspective. He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. And let him do his job, as it is in many countries of course. Mr. Behar, is it a question of communication to make everything happen properly?

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

This week's communications expert's perspective. He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. And let him do his job, as it is in many countries of course. Mr. Behar, is it a question of communication to make everything happen properly?

Communications 52

Communications Policies System Government 52

Sword and the Script

NOVEMBER 22, 2022

At its current course and speed, maybe Twitter will be around next year and maybe it won’t, but just in case, let me be sure to say over and over, “PR measurement. I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich.

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. All good PR people have relationships at key media outlets, of course. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

MARCH 2, 2016

It’s absolutely staggering how little his campaign has had to spend in paid advertising, because he generates so much coverage in earned media through interviews and resulting social chatter. The post Donald Trump’s Not-So-Secret PR Weapon: Earned Media appeared first on Crenshaw Communications.

Media 136

Media Conference Advertising Advertising 136

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. Earned media beats paid advertising. As PR people we knew this, of course. This, of course, is where Trump excels.

Policies 120

Policies Storytelling Data Advertising 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Jones, of course, is the self-proclaimed “performance artist” who spins wild conspiracy theories and launches poisonous attacks on perceived enemies, galvanizing his hordes of fans in the process. It goes far beyond a mere PR or communications problem. “Terrible” at explaining?

Twitter 136

Twitter Facebook Radio Interviews 136

Deirdre Breakenridge

SEPTEMBER 26, 2016

“A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Trade pubs are a community network. Digital and print trades in a given sector are tantamount to a virtual business community. They’re platforms for idea-sharing, networking, recruiting, and advertising.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The audit isn’t new, of course, but it’s newly important. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Jones, of course, is the self-proclaimed “performance artist” who spins wild conspiracy theories and launches poisonous attacks on perceived enemies, galvanizing his hordes of fans in the process. It goes far beyond a mere PR or communications problem. This is what serves the public conversation best.”

Twitter 120

Twitter Facebook Radio Interviews 120

Mindful Marketing

MAY 22, 2022

Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns? That’s why interviewers often ask job candidates things like, “Tell me about one of your weaknesses.”

Consumer 105

Consumer Advertising Advertising Corporate 105

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Here are some of the most powerful. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255