The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Mark My Words

APRIL 14, 2017

Linguistic trickery is of course one of the joys to be had from unpicking a PR response. The chief target of ridicule is so often the corporate comms team. Yet do these corporate scribblers deserve our ire or our praise? Yet do these corporate scribblers deserve our ire or our praise? Of course.).

Corporate 60

Corporate Airlines Leadership Chemicals 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years.

Brand 90

Brand Branding Marketing Ethics 90

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. . But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. How can brands use LinkedIn?

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

Company 174

Company Conference Corporate Leadership 174

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Sure, the communications department, digital media team or paid social team could all independently amplify earned media. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Doctor Spin

JANUARY 5, 2024

In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx.

How To 52

How To eBook Corporate Groups 52

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Even the most capable and motivated team must have a knowledgeable communications professional who is empowered to get them what they need, and, ideally to guide their thinking and set direction for the longer term. Streamline.

Agency 223

Agency How To Construction Advertising 223

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. While initially everything revolved around government relations, businesspeople gradually became aware of the necessity to be present in the public eye, not just through advertising.

Corporate 59

Corporate Advertising Advertising Government 59

Ishmael's Corner

APRIL 14, 2015

Of course, the challenge lies in the fleeting nature of this information. The simple act of talking like a real human being would lift most business communications. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. Amazon has also been deft in managing its reputation as a tough employer and indifferent corporate citizen. Somehow, Amazon has escaped the worst of the techlash , at least for now.

Privacy 165

Privacy Retail Government Google 165

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 76

Ethics Communications Agency Technology 76

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . It’s not just a matter of the disruption of operations, of course; there’s often a reputational impact that can linger for years.

Company 213

Company Case Study Airlines Study 213

Doctor Spin

JANUARY 3, 2024

Here we go: The 1‑Page PR Strategy “If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein Spin Academy | Online PR Courses How to Write a 1‑Page PR Strategy My inspiration for writing “no-b t” strategies comes from the classic “ Good Strategy, Bad Strategy: The Difference and Why It Matters ” by Richard Rumelt.

Strategy 52

Strategy eBook Policies Leadership 52

ImPRessions - Crenshaw Communications

JULY 12, 2017

JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. Since these segments are beloved by advertisers and are the future of so many brands, PRs and marketers are taking note. So, when should a brand take a stand? Plan for a reaction.

Brand 174

Brand Branding Fashion Advertising 174

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Problems vary with the individual company, of course. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example. There always seem to be new startups, more financing rounds, new offerings, and of course fresh technology breakthroughs.

Privacy 149

Privacy Technology B2B Data 149

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Of course, this isn’t limited to new channels. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JANUARY 14, 2020

Second, that combination of advertising and public relations was a seminal moment. Decades before “integrated communications” was coined to describe a more comprehensive approach to organizational strategy, Burson and Marsteller called it “total communications,” and their offering changed the game. He empathized.

Leadership 158

Leadership Automotive Employee Corporate 158

Mindful Marketing

MAY 22, 2022

Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns? However, Anthony Russo, one of the main attorneys representing the plaintiff, argues that there’s a bigger issue at play-- corporate accountability.

Consumer 105

Consumer Advertising Advertising Corporate 105

Doctor Spin

NOVEMBER 5, 2023

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. Of course, editorial outlets had to transform the immense value of mass attention somehow.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. .” ” Building trust.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Problems vary with the individual company, of course. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example. There always seem to be new startups, more financing rounds, new offerings, and of course fresh technology breakthroughs.

Privacy 120

Privacy Technology B2B Data 120

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. By providing entertaining content of course. Case Studies.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Deirdre Breakenridge

SEPTEMBER 12, 2016

A Guest Post By Ken Jacobs, Jacobs Executive Coaching and Jacobs Communications Consulting. In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how to know if executive coaching is right for them. If we don’t, why should anyone else?

Leadership 0

Leadership Corporate Agency Communications 0