article thumbnail

The Barcelona native from Shumen, the advertising “guru” who reinvents Bulgaria every time

Maxim Behar

There is some kind of heredity probably in this relationship, a kind of tradition to always be on the list of the first couple of people that every new Spanish ambassador must meet. Luis is telling me in each meeting we had how Bulgaria is still an unknown destination even for a not-so-distant European country like Spain.

article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Planning your meeting around a meal, or offering refreshment in a private room at your booth or hotel is often a good idea. . Prepare a Briefing Book.

Media 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251
article thumbnail

Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Bianchi Biz Blog

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. The post Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride appeared first on Bianchi PR. My startup’s first product, Futurride.com, launched in September.

Meeting 57
article thumbnail

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER. And earned media isn’t magic.

Publicity 334
article thumbnail

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. We invite you to check out our book for more practical advice on building relationships and how to become more influential. She teaches courses in public relations and advertising. Marlene Neill, Ph.D.,

Internal 208
article thumbnail

Marketing to Moms: The Hidden Goldmine with Maria Bailey

PR for Anyone

Meet Maria Bailey. Capturing a Huge Marketing Demographic Maria’s initial breakthrough into this space came with the publication of her first book, which established her as an expert in marketing to moms. Ready to hear from someone who understands the power and influence of moms and women over 50?

Marketing 130