Cision

APRIL 5, 2017

If you want to reach real influential individuals, meet them where they live by dealing with the real issues of the world. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. John Avlon: Great book. What is Fake News?

Report 225

Report Media Advertising Advertising 225

PRSay

JUNE 6, 2017

In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.” Well, I’ll tell you one lesson from the book — and children’s book authors have to be ridiculously disciplined with this — is that I had 153 words to tell my story. And the other lesson in that is: Know your audience.

Wireless 102

Wireless Storytelling Radio Analysis 102

Cision

NOVEMBER 3, 2016

We certainly do not conduct ourselves in the same way at home on our own time as we would at the office or in a business meeting, so it should come as no surprise that we must distinguish between the two via social media as well. Opening a discussion on this topic will shed a little light on both sides of the matter.

Social Media 120

Social Media Media Reputation Training 120

NewsWhip

FEBRUARY 19, 2021

Reputation Meets “Clash and Turmoil”. If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

AUGUST 7, 2015

A few months ago, a colleague suggested that I meet with his college-aged daughter to discuss having a career in PR. For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. And then one day, I found an escape.

Tourism 120

Tourism Television Print Industry 120

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. He said, no, let's meet then. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Since PR has traditionally focused on earned media.

B2B 82

B2B Social Media Company Marketing 82

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

SEPTEMBER 19, 2017

They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. The Dale Carnegie techniques of meeting new people, going to meetings and speaking in public will always work. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Consider hosting quarterly cross-team meetings to highlight major projects and initiatives, and better align teams on an ongoing basis. we’ll schedule a meeting one month from now, evaluate the new process and revise.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In the fifties, Toyota wrote the book on production systems and continuous improvement.

How To 60

How To Software System Employee 60

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. I was part of the sales team at Google that helped launch SiteLinks to advertisers.

Marketing 111

Marketing Google Newspapers Print 111

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Where can you meet people who should be a part of your audience? Your content should still aim to engage, entertain, and inform as it promotes or advertises. Top of funnel: Content to build awareness. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

Waxing UnLyrical

JUNE 17, 2011

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Many of these advertising veterans are completely dumbfounded by the massive change in the industry. Guest post by Joe Witte. Mind blowing.

Advertising 87

Advertising Advertising Travel Social Media 87