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How to Find Media Mentions for Your Digital PR Campaigns

Buzzstream

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Some forget to link.

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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. So, to get the most value out of your brand mentions, you want them as backlinks. So, to get the most value out of your brand mentions, you want them as backlinks. What Is an Unlinked Mention?

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10 Facts PR Influencers Know to Be True

Onclusive

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. A client is launching a new product in three weeks and they want to be featured in TechCrunch. But at least consider other solutions that might help you reach the same goal.

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18 Must-Have SEO Extensions on Chrome (Updated for 2024)

Buzzstream

If you’re anything like me, you try a new one every week. Whether adjusting your website’s copy or checking out the competition, the right extension can shave off time from menial tasks and let you focus on the actionable ones. These are the best SEO extensions to help you finish your work quickly and efficiently.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

Sword and the Script

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. It sees itself as an “AI-powered PR assistant that works while you sleep.” “Get

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