Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy. Artificial intelligence continues to transform industries as adoption accelerates globally.

Ethics 71

Ethics Analysis Communications Trends 71

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Ethical Voices

MAY 18, 2023

The studies showed how social media and news media are spreading climate misinformation. Lack of disclosure – Many communication professionals make use of native ads and follow the PRSA Code of Ethics when it comes to proper disclosure. One crucial message clearly resonated.

Ethics 80

Ethics Reddit Energy Advertising 80

Reputation Us

OCTOBER 16, 2023

So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? Influencing Social Media Communicating these neutral findings to your customers can then trickle down into social media posts. The post Blowing Your Own Horn Falls Flat.

Reputation 167

Reputation Consumer Report Ethics 167

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable.

Brand 130

Brand Branding Ethics Engineering 130

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month. adults get news at least sometimes from social media. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. What is the most difficult ethical challenge you ever confronted? I’ve had an exciting new title change. So a fun new change in my work world.

Report 90

Report How To Ethics Nonprofit 90

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Trust but verify.

Analysis 144

Analysis Tools Software SMB 144

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. The impact on labour is clear. The destruction of time-based work is almost inevitable.

Publicity 105

Publicity Tools Exercises Ethics 105

NewsWhip

FEBRUARY 1, 2024

One analysis in the report plots the four major institutions on a chart according to their perceived competence and ethics scores, connected by a triangle which serves to demonstrate how uneven the scores are. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

Government 88

Government Survey Technology Ethics 88

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

Konnect Agency

APRIL 20, 2023

billion in 2023. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. In recent years, influencer marketing has experienced explosive growth and continues to thrive. The industry is projected to be worth $21.1 Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023. By 2023 there will almost certainly be a greater application of technology in these areas of practice but with human oversight.

Tools 100

Tools Analysis Technology Internal 100

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. There is competition, there is free relations, there is media, there is social media, my favorite topic. We can't say we're not going on social media because someone might lie.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stern + Associates

MARCH 15, 2023

In “ Ifs, Ands and Bots ,” recently published in The Security Times, Zittrain advises organizations, especially those hosting social media platforms, to be hyper-aware of the potential impacts of large language models and to establish full-disclosure practices of which texts (and personalities) are AI-generated versus actual people.

Technology 96

Technology Ethics Tools Creativity 96

Stephen Waddington

JUNE 26, 2018

Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. We welcome challenges to this model.

Ethics 69

Ethics Analysis Technology Data 69

Maxim Behar

APRIL 6, 2023

We all know how the film has spun in the last thirty years and - thank God - this story is all over the social media, and not only. We need nothing more than strict and conservative financial discipline from the country and ethical, honest and innovative business from investors and traders. If we do not hurry - quickly.

Government 52

Government Local Film Television 52

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

JULY 11, 2018

Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Maxim Behar

JANUARY 18, 2023

How do you see it as someone who is in business and knows about social media? Unfortunately, we haven't done a forum for three years, but now we are planning to get together again in April 2023, as this year we had the ICCO Global PR Awards live again after a three-year break. These are great people, very ethical, very punctual.

Government 72

Government Education Course Ethics 72

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. The last day of trading will reportedly be August 4, 2023.

Software 122

Software Pitching Ethics Privacy 122

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73

Ethics Sports Employee Privacy 73

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Stern + Associates

JANUARY 24, 2023

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 90

Leadership Ethics Education Technology 90

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. Think of social media altercations, sports fights, and road rage. Also surprising, another study identified individuals in accounting, banking, and finance as the most foul-mouthed professionals.

Marketing 100

Marketing Healthcare Study Advertising 100

Mindful Marketing

OCTOBER 21, 2023

For example, Yamini and Aditya Sharma’s January 2023 wedding in Jaipur, India cost $30 million rupees, or about $360,000. Some attendees, however, may just want to see a spectacle that they can boast about in social media: “Look at the crazy thing I did (that you never will).”

Ethics 98

Ethics Trends Analysis Financial 98

Stern + Associates

FEBRUARY 1, 2024

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 108

Leadership Ethics Education Technology 108

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 82

Ethics Publicity Guidelines Technology 82

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Maxim Behar

NOVEMBER 15, 2023

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. We can all observe the total nonsense that is coming from TV, Facebook, Instagram, LinkedIn, and various social media. Now politicians have the media in their hands. We all have media in our hands.

Comparison 52

Comparison Newspapers Course Policies 52

Maxim Behar

MAY 28, 2023

And now - in 2023 - that often happens in days, literally even hours. Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts? We have some 6-7 million Bulgarians who have media, social media in their hands and all the creativity has been exported there.

Education 52

Education Meeting Course Creativity 52