Remove 2023 Remove Ethics Remove Journalism Remove Social Media
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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

Ethics 189
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

Social media was blossoming. And the media landscape was evolving. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. In 2023, the 14 th year of publishing, I published 50 blog posts. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 115
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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

The studies showed how social media and news media are spreading climate misinformation. We frankly respect our readers enough to be fully transparent with them on our advertising and encourage them to evaluate our journalism on its merit and its accuracy.” One crucial message clearly resonated.

Ethics 80
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month. adults get news at least sometimes from social media. Today, half of U.S.

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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

One analysis in the report plots the four major institutions on a chart according to their perceived competence and ethics scores, connected by a triangle which serves to demonstrate how uneven the scores are. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 190
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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

In “ Ifs, Ands and Bots ,” recently published in The Security Times, Zittrain advises organizations, especially those hosting social media platforms, to be hyper-aware of the potential impacts of large language models and to establish full-disclosure practices of which texts (and personalities) are AI-generated versus actual people.