Institute for Public Relations

FEBRUARY 12, 2024

Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions. An online survey of 93,895 respondents across six continents and 46 markets was conducted from January ­– February 2023. Key findings include: 1.) Key findings include: 1.)

Consumer 52

Consumer Survey Marketing Instagram 52

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide.

Tools 78

Tools Communications Pinterest Analytics 78

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 79

Automotive Mobile Technology Transportation 79

PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. It’s about the people.

Sports 77

Sports Ethics Television Storytelling 77

Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike.

Reputation 78

Reputation Financial Employee Survey 78

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

Conference 78

Conference Nonprofit Education Healthcare 78

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? You've identified the need to prioritize marketing to help strengthen the foundation of your business and improve sales. What does a marketing agency do? In what capacity can I work with a marketing agency? Let's dive in.

Agency 74

Agency Marketing Internal International 74

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Where do the survey respondents think these increasing budgets will be spent in 2023? Many consumers buy CBD products online.

Survey 86

Survey Measurement Employee Retail 86

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. This book is not a communications manual, nor does it work by revealing new techniques for changing consumer or citizen behaviour via communications approaches.

Brand 98

Brand Branding Ethics Internal 98

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population.

Radio 64

Radio Pinterest Television Government 64

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing.

SEO 128

SEO How To Mobile Engineering 128

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. dollars in 2023. Avoiding PR communication mistakes in this important market is paramount for PR pros. Online reviews help consumers that are shopping around and searching for the best products. in the coming years.

Communications 52

Communications How To Corporate Training 52

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. Named a 2023 U.S. Organizations need to disrupt or be disrupted.” Through the Science Envoy Program, eminent U.S.

Technology 120

Technology System Government Groups 120

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Influencer Marketing Influencer marketing has been a driving force for brands for the past few years, and it’s not slowing down.

Trends 92

Trends Brand Branding Analytics 92

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! Digiday Programmatic Marketing Summit. This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. AdExchanger Programmatic I/O. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). By being part of CES 2024, with the right help, your brand could receive invaluable global coverage, significantly enhancing your market visibility.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

The Hoffman Agency

FEBRUARY 14, 2024

There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? 2023 has seen acquisition activity from the networks increase.

Agency 52

Agency Sports Public Affairs Creativity 52

Stephen Waddington

NOVEMBER 1, 2021

There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage. The BP carbon footprint campaign led to another significant marketing misdirection.

Government 131

Government System Crisis Corporate 131

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. 2023, December 11). Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. 2023, December 11). 2023, December 11). 3 Information asymmetry.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. They paused the program for 2023 but plan to resume in the new year (2024).

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market.

Leadership 59

Leadership Social Media Creativity Ethics 59

The Hoffman Agency

DECEMBER 22, 2023

Delegates at CES 2023, which hosted a record number of Asian exhibitors. By 2027, IDC expects 60% of market leaders to have implemented programs to systemize it. In 2023, the event clocked over 115,000 attendees and 4,800 global media. Region-wide, technological innovation is increasingly seen as a priority.

Government 36

Government Local Technology Transportation 36

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

JANUARY 19, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. 2023, December 11). Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. 2023, December 11). Industrial Marketing Management, 56, 167–180.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Newsfile

SEPTEMBER 28, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland.

How To 93

How To Tourism Fashion Travel 93

Newsfile

SEPTEMBER 27, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland.

How To 95

How To Tourism Fashion Travel 95

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. There is no Bulgarian word for marketing and many other things. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. I think it's very clumsy. Some news is what it is.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Here are five ways to repurpose your video content in 2023. Creating videos takes time, effort, and money.

Video 62

Video Infographics Social Media Instagram 62