Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share their No. Kathy Casciani, Azul Communications.

Resources 77

Resources Energy Small Business Corporate 77

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. The Digital Marketing Institute found that 49 percent of consumers depend on influencer recommendations. The post PART 3: The VALUE of Reputation. The Social Influencers.

Reputation 78

Reputation Journalism Financial Corporate 78

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.

Reputation 167

Reputation Consumer Report Ethics 167

Reputation Us

DECEMBER 15, 2023

EIGHT REPUTATION ACTIONS TO TAKE IN 2024 Merriam-Webster crowned “authentic” as its dictionary word of the year in 2023, setting the tone for 2024. As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024.

Reputation 78

Reputation Corporate Real Estate Technology 78

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. Not only do consumers engage more with brands whose reputations they trust; research shows brands with a great reputation are often perceived as providing more value.

Reputation 78

Reputation Financial Consumer Survey 78

Communications Conversations

JANUARY 10, 2023

I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. So, who’s on deck for 2023? 2 – Monica Gratzker, Post Consumer Brands. We’ll make that happen in 2023! 2023 is that sometime! Best Buy’s Chris Havens.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Institute for Public Relations

OCTOBER 6, 2023

There is no excerpt because this is a protected post.

Corporate 52

Corporate Brand Branding Consumer 52

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.” Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023. domestic and 35.5% international.

Technology 93

Technology Automotive Mobile Interviews 93

Sword and the Script

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. 50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.”

B2B 120

B2B Social Media Marketing Media 120

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility.

Trends 116

Trends Communications Conference Leadership 116

Newsfile

OCTOBER 24, 2023

dollars in 2023. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 59

Radio Pinterest Television Government 59

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. When asked about 2023 budgets, 53 percent of survey respondents said their budgets will increase somewhat this year, while 27% expect their budgets to increase significantly.

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 189

Marketing Content Marketing Data Social Media 189

Wadds Inc.

NOVEMBER 15, 2023

This book is not a communications manual, nor does it work by revealing new techniques for changing consumer or citizen behaviour via communications approaches. Skees cites as a key moment the CEO of Blackrock, Larry Fink, announcing that the purpose of corporations should no longer just be shareholder value, but achieving “a greater good.”

Brand 98

Brand Branding Ethics Internal 98

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. On TikTok in particular, more consumer-focused brands have a fantastic opportunity to appear less corporate and more engaged with their audience.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. AdExchanger Programmatic I/O. Just wrapping up last Thursday, the conference is a must-see.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Stern + Associates

OCTOBER 17, 2023

Named a 2023 U.S. Narang sees applications of her novel and previously unexplored quantum concepts in cybersecurity, GPT and other AI tools, consumer electronics, climate sensing quantum devices, and space systems and satellites.

Technology 120

Technology System Government Groups 120

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. Are you a B2B company?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Looking beyond 2023, many online experiences could become “shoppable.” Building trust is the key.

Social Media 86

Social Media Media Mobile SEO 86

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36

Newsfile

APRIL 13, 2023

We have compiled various earnings press release examples of top companies in 2023. In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. Proctor & Gamble uses this method in their 2023 second-quarter results.

Examples 52

Examples Company Financial Brand 52

Bianchi Biz Blog

MARCH 2, 2023

To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. And frankly, they don’t care about PR agencies. That is, until the moment they need one. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

Presspage

MARCH 15, 2023

So when ChatGPT released its API - late February 2023 - we tested the waters. A company needs their corporate communications team to spend their full potential, to have the biggest positive impact on company goals and reputation. What struck us immediately, was the ease of use and its almost human sense of language.

Technology 78

Technology Creativity Storytelling Communications 78

5W PR

OCTOBER 11, 2023

Most public companies will be required to comply with the Form 8-K incident disclosure requirements beginning on the later of December 18, 2023, and 90 days after the final rule is published in the Federal Register. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Landis PR

JANUARY 31, 2023

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. While TikTok is primarily consumer-oriented, don’t count out using the platform for B2B. So, why should brands focus their efforts on TikTok?

Video 59

Video Creativity B2C B2B 59

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. However, the reality is that CES is one of the, if not THE most, competitive events around.

Automotive 76

Automotive Mobile Technology Resources 76

Wadds Inc.

AUGUST 14, 2023

2023 has seen acquisition activity from the networks increase. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. There is therefore still strong acquirer appetite, for good quality capabilities.

Agency 52

Agency Sports Public Affairs Creativity 52

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128