Reputation Us

JULY 2, 2025

In 2023, Merriam-Webster chose authentic — a choice that resonated deeply with the PR industry. Since its start, the dessert company has continually emphasized social responsibility, placing it at the forefront of its corporate mission, values, and activism. But they don’t just say it — they live it.

Publicity 78

Publicity Consumer Government Trends 78

Wadds Inc.

JUNE 21, 2025

Demand drives supply: Why AVEs persist despite the evidence The Deloitte 2023 Corporate Affairs Report , based on interviews with 30 corporate affairs leaders at major listed companies, referenced AVE as a standard metric alongside top-tier coverage. It's bad logic and it persists, even at the highest levels of practice.

System 59

System Measurement Leadership Publicity 59

Bianchi Biz Blog

NOVEMBER 21, 2024

in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. Despite declining popularity, especially among younger generations, Facebook was the most popular application in 2023. While GDP is estimated to have grown by 0.9% That always helps, right? WhatsApp : 59.8%

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

JUNE 6, 2025

Recent regulations like the Corporate Transparency Act have created new obligations for businesses to disclose ownership information and maintain clear records. The Corporate Transparency Act requires companies to report beneficial ownership information to the Financial Crimes Enforcement Network (FinCEN).

Privacy 78

Privacy Policies System Guidelines 78

5W PR

APRIL 29, 2025

According to a 2023 Pew Research study, 72% of Americans express worry about the military use of AI, making it essential for defense organizations to address these concerns through strategic communication. PR teams should translate technical concepts into accessible language that resonates with diverse audiences.

Ethics 78

Ethics Technology How To System 78

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. This includes being mindful of deemed exports – releasing controlled technical data to foreign nationals even while in the United States.

Technology 78

Technology Communications Training Education 78

PR Daily

JULY 9, 2025

Yaccarino filled the role of X CEO in 2023, coming from an advertising background with NBCUniversal and was tasked with soothing advertisers following Musk’s purchase of the platform. .” Yaccarino additionally said her top priorities when she began included prioritizing user-safety and restoring advertiser confidence.

Communications 59

Communications Policies Travel Public Affairs 59

Doctor Spin

NOVEMBER 13, 2024

2023, December 30). 2023, December 30). Creating a ritual around giving instructions is more than efficiency—it’s about creating an environment where your team can thrive without the anxiety of unexpected shifts. 3 Silfwer, J. Split Sessions: Recognition, Rewards, and Feedback. Doctor Spin | The PR Blog. Econometrica, 47(2), 263–291.

Leadership 52

Leadership Course eBook Analysis 52

5W PR

JULY 10, 2025

As cyber threats grow more sophisticated, companies must recognize that cybersecurity is not just a technical requirement but a core component of corporate social responsibility (CSR). million in 2023, with impacts extending far beyond direct financial losses.

Corporate 78

Corporate Privacy Education Community 78

Buzzstream

JUNE 12, 2025

After analyzing over 8 million emails sent since the beginning of 2023 by our digital PR power users, I was able to track how different recipients engage with PRs. Aside from reading PR pitches, she also pitches to editors and bolsters her income through consulting, corporate training, and writing her own Substack newsletter, Get Featured.

Study 62

Study Digital PR Reddit Local 62

5W PR

JUNE 9, 2025

For instance, a 2023 study published in JAMA Network Open documented how AI-assisted mammography screening reduced false positives by 25% while maintaining high detection rates. Demonstrating Real-World Impact Patient Success Stories and Case Studies Real-world examples illustrate the practical benefits of health technology innovations.

Technology 78

Technology Strategy Communications Healthcare 78

Doctor Spin

FEBRUARY 4, 2025

2023, December 3). 2023, December 3). Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. 2023, December 3). 2023, December 3). Pre-suading publics to put them in a receptive state depending on the message. 1 Silfwer, J.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

PR Daily

JUNE 9, 2025

Polished, corporate-style videos have a time and place, but some of the most engaging content is casual, off-the-cuff and conversational. Spotify CEO Daniel Ek is a great example, he started using LinkedIn in 2023 to share exclusive company updates and personal insights, giving his audience direct access to his thinking.

LinkedIn 59

LinkedIn Video Leadership Storytelling 59

Doctor Spin

FEBRUARY 7, 2025

2023, October 9). Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. 2023, October 9). 2023, October 9). 2023, October 9). 1 Sartre, J.-P. 2 Silfwer, J.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Sword and the Script

APRIL 22, 2025

Privacy, responsiveness and CX top factors for trust-building A 2023 study by PwC surveyed 2,508 U.S. So, distrust in traditional media is yet another challenge for corporate communicators to navigate. Read more: Trust issues: the one reason buyers give B2B content a letter grade of D 6.

Survey 102

Survey B2B Leadership Study 102

Wadds Inc.

MARCH 22, 2025

The corporate communications function faces the task of repositioning company DEI policies while balancing regulatory compliance, stakeholder expectations and organisational values. President Trump has officially ended diversity and inclusion initiatives within the US government and corporate America.

Policies 59

Policies Government Corporate Employee 59

Landis PR

DECEMBER 17, 2024

since December 2023, not to mention Ohtanis (then) record-breaking compensation package ($700M over ten years). Despite his hefty pay package, the team is raking in what could amount to hundreds of millions of dollars in Japanese corporate sponsorship, merchandise and tourism revenues over the course of Ohtanis contract.

Tourism 52

Tourism Travel Creativity Community 52

PR Daily

JUNE 10, 2025

Finalists: Grand Prize Agency of the Year • Campaign of the Year • Strategy of the Year • Team of the Year Finalists: Content Marketing Campaigns Annual Report • B2B Campaign • B2C Campaign • Brand Awareness • Brand Journalism/Online Newsroom • Branded Content Series — B2B • Branded Content Series — Consumer • Branded Content Site • Branded Podcast (..)

Content Marketing 52

Content Marketing Tourism Marketing Insurance 52

Contently - Strategy

JULY 11, 2025

In late 2023, Sports Illustrated became ensnared in the editorial version of a doping scandal — the outlet was caught publishing dozens of AI-generated articles under fake bylines. The fallout was swift. Within days, the editor-in-chief was fired and the brand’s credibility took a beating.

Training 58

Training Branding Brand How To 58

Sword and the Script

JUNE 24, 2025

This is calculated from survey responses across six attributes, including impression, quality, value, recommendation, corporate reputation,and satisfaction. Both are measured using a formula that is reminiscent of how the Net Promoter Score (NPS) is calculated: Brand equity.

Employee 151

Employee Study Marketing Data 151

PR Daily

JUNE 23, 2025

When intelligence is associated with artifice, parasocial relationships are as common as interpersonal ones, and economy-shifting developments happen to the tune of corporate statements, we are left craving reality, humanity and genuine connections. An examination of a jargon-drenched word that refuses to die.

Employee 71

Employee Local Corporate Fashion 71

Stern + Associates

JUNE 27, 2025

-China economic competition who was named one of the “50 people shaping our society in 2025” (The Washington Post), he speaks with rare clarity about how China’s leadership sees the world and what it means for corporate risk, regulation and opportunity across sectors.

Policies 62

Policies Energy Technology Leadership 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

OCTOBER 9, 2023

But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk. US CEOs accounted for 50% of all media mentions relating to regulation From July to September 2023.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk. Stakeholders are going to scrutinize both the corporate decisions and personal conduct of CEOs.

Media 195

Media Reputation Data Leadership 195

PRSay

OCTOBER 20, 2023

For the closing General Session of ICON 2023 on Oct. Photo credit: jim cowsert/ grapevine photo ] The post ICON 2023 Recap: Panelists Talk AI in Communications first appeared on PRsay. 17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn.

Communications 166

Communications Ethics Training Hotels 166

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

Institute for Public Relations

MARCH 22, 2023

The most relevant trends found for corporate communication in 2023 were:1.) Augmented Workflows— Quickly advancing AI-based technologies will be used … Continue reading Corporate Communication Trends for 2023 →

Corporate 88

Corporate Trends Communications Technology 88

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Factors that influence corporate reputation are more complex and varied today than even five years ago.

Reputation 164

Reputation Corporate Report Employee 164

The Proactive Report

DECEMBER 2, 2022

None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Look at what happened with the Corporate Memphis design trend a few years ago. Original Imagery.

Trends 147

Trends Instagram Small Business Creativity 147

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 110

Corporate Company Ethics International 110

ImPRessions - Crenshaw Communications

JULY 5, 2023

While I don’t have a ready-made solution for democratizing certain Cannes events, we need to explore and address the undertones and work to make corporate Cannes activities feel less like a “let them eat cake” moment. Consider, for example, the Spotify concert series, which felt excessively insular.

How To 156

How To Meeting Industry Examples 156

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. million square feet of exhibit space.

Automotive 128

Automotive Mobile Technology Hotels 128

The Proactive Report

NOVEMBER 1, 2022

There are many instances of corporations falling short with their communications. Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Concepts and ideas are the way we think.

Communications 130

Communications Social Media Employee Crisis 130

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. based … Continue reading Corporate Reputation in 2023 → — 509 U.S. — 496 U.S. .—

Corporate 59

Corporate Reputation Survey Financial 59