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The state of consumer attitudes on ecommerce, fraud and CX in 2023

Agility PR Solutions

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites.

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Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023

Agility PR Solutions

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year.

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2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?

Agility PR Solutions

Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. appeared first on Agility PR Solutions.

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Why Video is Vital in 2023

The Proactive Report

Video trends for 2023. 2023 is the time to get serious about your video content on Facebook. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. According to Animoto , video is consumers’ #1 favorite type of content to see from brands on social media.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

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Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year

Agility PR Solutions

And this goes for […] The post Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year appeared first on Agility PR Solutions.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? Evolution – and maybe even consolidation – are expected in 2023. To thrive in 2023 and beyond, advertisers will need to win over audiences who have lots of content choices.

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