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The state of consumer attitudes on ecommerce, fraud and CX in 2023

Agility PR Solutions

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites.

Consumer 105
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Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023

Agility PR Solutions

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year.

Consumer 117
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2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?

Agility PR Solutions

Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. appeared first on Agility PR Solutions.

Consumer 110
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Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year

Agility PR Solutions

And this goes for […] The post Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year appeared first on Agility PR Solutions.

Trends 105
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New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do

Agility PR Solutions

What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season.

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Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident

Agility PR Solutions

New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks. The importance of consumer […] The post Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident appeared first on Agility PR Solutions.

Consumer 175
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.