The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. 2023 is the time to get serious about your video content on Facebook. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. According to Animoto , video is consumers’ #1 favorite type of content to see from brands on social media.

Video 162

Video Film Social Media Facebook 162

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? Evolution – and maybe even consolidation – are expected in 2023. To thrive in 2023 and beyond, advertisers will need to win over audiences who have lots of content choices.

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

SEPTEMBER 6, 2023

New research from social impact commerce platform ShoppingGives takes a closer look at giving patterns for consumers and businesses over the last year, analyzing how pivotal moments like the ongoing Ukrainian […] The post The state of social impact in 2023: More consumers are turning to businesses creating societal change through impactful commerce (..)

Consumer 101

Consumer Communications Trends Publicity 101

Agility PR Solutions

FEBRUARY 12, 2024

New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks. The importance of consumer […] The post Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident appeared first on Agility PR Solutions.

Consumer 171

Consumer Brand Branding Course 171

Agility PR Solutions

FEBRUARY 1, 2023

Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year. appeared first on Agility PR Solutions.

Consumer 85

Consumer Brand Branding Internal 85

Agility PR Solutions

JANUARY 1, 2024

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5 When looking at the average amount of time U.S.

Video 106

Video Analysis Instagram Social Media 106

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Will 2023 bring economic rebound, or recession? As 2023 kickstarts content calendars with fresh budgetary spending, inflation persists and the threat of recession looms. Reevaluating Twitter.

Trends 120

Trends Pitching Twitter Nonprofit 120

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 195

Marketing Content Marketing Data Social Media 195

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

Business Wire

DECEMBER 20, 2022

Geopolitical turmoil, the ongoing COVID-19 pandemic, a soaring US dollar, supply chain disruptions, and other factors drove inflation and reduced consumer confidence, resulting in value destruction in the hundreds of billions of dollars. The Federal Reserve was forced to raise rates, driving equity multiples materially lower.

Blogging 349

Blogging Community Consumer 349

Agility PR Solutions

APRIL 23, 2024

What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season.

Consumer 96

Consumer Brand Branding Report 96

Agility PR Solutions

APRIL 24, 2024

Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago.

Consumer 101

Consumer Brand Branding Data 101

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 129

Automotive Mobile Technology Hotels 129

Agility PR Solutions

APRIL 10, 2024

Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of data and privacy in 2023. But even with those safeguards, consumers […] The post Do businesses prioritize profits over privacy rights?

Privacy 101

Privacy Consumer Technology Data 101

Agility PR Solutions

MAY 29, 2023

Continuously developing well into 2023, SaaS businesses are forever transforming and changing how they communicate with consumers, especially from a marketing standpoint. However, a prospective […] The post SaaS marketing in focus: 4 core strategies to use in 2023 appeared first on Agility PR Solutions.

Strategy 85

Strategy Marketing Consumer Brand 85

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 106

Corporate Company Ethics Internal 106

Agility PR Solutions

FEBRUARY 12, 2023

Brand image has always been important, but never more so than it is in 2023. These days, consumers are more selective than ever about the brands they use.

Brand 85

Brand Branding Consumer Publicity 85

Agility PR Solutions

OCTOBER 2, 2023

Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality.

Company 101

Company Brand Branding Measurement 101

Agility PR Solutions

JANUARY 10, 2023

The financial services sector is preparing for a rocky 2023 as recession anxieties and geopolitical tensions cloud the global economic horizon. Industry experts at data intelligence firm SAS offer their predictions of what consumers, financial firms and the parties protecting them […].

Financial 85

Financial Analytics Data Consumer 85

Axia PR

SEPTEMBER 29, 2021

A changing consumer landscape and new consumer segments will emerge in the near future. Due to multiple lockdowns, health panics, the desperate hope for a return to normalcy, as well as multiple waves and virus variants, the pandemic will leave a lasting impression on consumer behavior in years to come.

Consumer 109

Consumer 109

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Agility PR Solutions

AUGUST 1, 2023

Edelman’s most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat.

Consumer 148

Consumer Company Government Course 148

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. based … Continue reading Corporate Reputation in 2023 → — 509 U.S. — 496 U.S. .—

Corporate 59

Corporate Reputation Survey Financial 59

Agility PR Solutions

JANUARY 18, 2023

From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling to keep up with the fickle habits of consumers. As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty.

Trends 85

Trends Consumer Marketing Brand 85

NewsWhip

AUGUST 31, 2023

It’s 2023, and sustainability is now more important than ever in our socially conscious world. As of 2023, she is working as an international climate editor at CNN. As of 2023, she is working as a climate reporter at The New York Times. Right now, in 2023, he works at CNN Business as a consumer reporter.

Energy 78

Energy Crisis Travel Report 78

Inbound PR

APRIL 29, 2024

The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology. In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire. However, amidst the challenges lie opportunities for those willing to adapt and innovate.

Crisis 62

Crisis Consumer Brand Branding 62

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 85

Customer Service Retail Measurement Consumer 85

Agility PR Solutions

OCTOBER 24, 2022

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. The post Top trends for 2023 for food and beverage brands appeared first on Agility PR Solutions.

Trends 91

Trends Brand Branding Technology 91

Institute for Public Relations

FEBRUARY 12, 2024

Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions. An online survey of 93,895 respondents across six continents and 46 markets was conducted from January ­– February 2023. Key findings include: 1.) Key findings include: 1.)

Consumer 52

Consumer Survey Marketing Instagram 52

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: A large majority of the 3,185 journalists (59% domestic and 41% international) that attended CES 2022 (in person and digitally) attended to cover the latest in consumer electronic products and gadgets.

Mobile 115

Mobile Technology Automotive Interviews 115

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Agility PR Solutions

AUGUST 24, 2023

and creator of SimplyCodes, foresees dynamic shifts that will reshape how consumers shop and brands operate online, including the rise of Recommerce, […] The post 6 game-changing e-commerce trends to watch in Q4 2023 and beyond appeared first on Agility PR Solutions.

Trends 78

Trends Consumer Brand Branding 78

5W PR

OCTOBER 11, 2023

These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein. This dual approach to immunity support offers a holistic solution for health-conscious consumers. These options provide a healthier alternative for consumers and kids who crave donuts.

Trends 78

Trends Consumer Retail System 78

Agility PR Solutions

DECEMBER 19, 2022

With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. What challenges does 2023 hold?

Privacy 85

Privacy Data Report Marketing 85

5W PR

JULY 13, 2023

In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being. Brands like Abstinence Spirits and For Bitter For Worse provide alternatives for those who decide not to consume any alcohol or prefer low-alcohol options. Here’s what stood out to us.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

5W PR

FEBRUARY 6, 2023

As new products are introduced, brands need to ensure that they have clear product and brand marketing campaigns around them so that consumers understand the use case of each new product and develop a level of trust with the brand.

Trends 88

Trends Consumer Industry Marketing 88

NewsWhip

MAY 4, 2023

Therefore, it is important that we take responsibility for what we consume and share, and fight against misinformation when we find it. With this in mind, we have compiled a list of essential tools that can help others combat misinformation in 2023. The best tools for tracking misinformation 1.

Resources 78

Resources Tools Google Consumer 78