Institute for Public Relations

OCTOBER 6, 2023

There is no excerpt because this is a protected post.

Corporate 52

Corporate Brand Branding Consumer 52

Landis PR

JANUARY 8, 2024

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. The post Best PR Stunts, Fails and Learnings of 2023 – Part Two appeared first on Landis PR.

Film 59

Film Twitter Viral Social Media 59

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

Reputation Us

DECEMBER 15, 2023

BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you. The simple difference between reputation and brand is: BRAND is what you say about your organization. Your corporate reputation requires constant investment and cultivation.

Reputation 78

Reputation Corporate Real Estate Technology 78

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations. The show opens to the public Saturday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase. Where can you make the most impact?

Reputation 195

Reputation Automotive Brand Branding 195

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182

Corporate Analysis Reputation Trends 182

Stern + Associates

JANUARY 12, 2023

At the same time, more investors and regulators started taking companies to task from the opposite side, asserting that ESG initiatives are clever branding disguising lack of real action (the term “greenwashing” was big pertaining to climate and other environmental issues).

Communications 62

Communications Energy Employee Strategy 62

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand.

Reputation 78

Reputation Insurance Insurance Employee 78

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. 2023, October 4). Crafting Your Impactful Personal Brand: The 5 P’s Unveiled.

Brand 52

Brand Branding eBook Resources 52

Communications Conversations

JANUARY 10, 2023

I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. So, who’s on deck for 2023? 2 – Monica Gratzker, Post Consumer Brands. We’ll make that happen in 2023! 2023 is that sometime! Best Buy’s Chris Havens.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Reputation Us

APRIL 15, 2024

While retention is a metric that defines a customer’s lifetime value, loyalty is what customers feel toward brands. Not only do consumers engage more with brands whose reputations they trust; research shows brands with a great reputation are often perceived as providing more value.

Reputation 78

Reputation Financial Consumer Survey 78

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. So, how can PR improve their odds in media relations?

Journalism 129

Journalism Media Relations Report Media 129

Prohibition

DECEMBER 19, 2022

It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices. Best pillars include personal stories, employer branding, social responsibility and thought leadership. Step by step guide to create a corporate video for your marketing needs.

Instagram 62

Instagram LinkedIn Social Media Media 62

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.” Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 122

B2B Social Media Marketing Media 122

Reputation Us

OCTOBER 16, 2023

Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales. And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

Reputation 167

Reputation Consumer Report Ethics 167

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Executing M&A post-deal is hard.

Software 166

Software Marketing Leadership B2B 166

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

Communications Conversations

JANUARY 5, 2024

So, not bad in 2023. was very late to the game in discovering Colleen on LinkedIn, but LOVE her weekly e-newsletter and very curious to hear more about her journey to solo life from big corporate) The post 15 people I want to have coffee with in 2024 first appeared on Arik Hanson. I’ll take that!

LinkedIn 68

LinkedIn Meeting Energy Policies 68

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But the way executives communicate and the channels they use are always evolving.

Trends 116

Trends Communications Conference Leadership 116

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. What Will Our Customers Think?

Communications 105

Communications How To Employee Corporate 105

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We have compiled various earnings press release examples of top companies in 2023. Proctor & Gamble uses this method in their 2023 second-quarter results. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Registration for the 2023 PR Paid Forward program opened May 1 for PRSA volunteers and will close May 31. Pairings of volunteers and nonprofits will be announced in July and consulting will take place in August.

Nonprofit 148

Nonprofit Local Training Media Training 148

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. click image for higher resolution Point 5: 59% of journalists check a company’s social media site when reporting What does your brand’s social stream look like? Is your brand in output-only mode broadcasting how awesome you are?

Twitter 130

Twitter Survey Journalism Social Media 130

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 59

Radio Pinterest Television Government 59

Reputation Us

SEPTEMBER 20, 2022

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them.

Reputation 78

Reputation Corporate Policies Ethics 78

Communications Conversations

APRIL 25, 2023

Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. After all, isn’t this what most of us want from brands? In 2023 content marketing context, that’s simply brilliant.

Case Study 88

Case Study Crisis Study Instagram 88

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI.

Survey 86

Survey Measurement Employee Retail 86

Newsfile

OCTOBER 24, 2023

dollars in 2023. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52