Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

Communications Conversations

APRIL 25, 2023

Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. After all, isn’t this what most of us want from brands? In 2023 content marketing context, that’s simply brilliant.

Case Study 88

Case Study Crisis Study Instagram 88

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Newsfile

OCTOBER 24, 2023

dollars in 2023. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Our systems of corporate governance need urgent reform to account for the environment.

Government 131

Government System Crisis Corporate 131

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. Do good work, tell great stories. Illustration credit: knssr ].

Communications 87

Communications Conference Survey Corporate 87

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. The company immediately deprived all those participants of access to corporate resources and services. The dismissal procedure lasted two minutes.

Reputation 52

Reputation Company How To Employee 52

Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

NOVEMBER 6, 2023

Even though Kyle Mason, Shell’s Head of External Monitoring for Corporate Relations has a global team of insights professionals, they still don’t always have the time or resources to follow up on every request they receive. In early 2023, Shell added NewsWhip to fill that gap. But that doesn’t happen with NewsWhip.

Trends 78

Trends Data Tools Resources 78

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. See “ Yes, You Can Use Artificial Intelligence to Predict a Crisis.”)

Measurement 40

Measurement Analytics Data Reddit 40

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. Both firms will retain their own brands and profits and loss. By David A. The firms declined to share any financial information.

Technology 78

Technology Reputation Crisis Financial 78

Stern + Associates

JANUARY 24, 2023

An award-winning authority on crisis leadership, women’s leadership and management strategies that nurture the highest level of human potential, she is President of Simmons University who was Named “Next Generation Business Thinker” by Financial Times. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

FEBRUARY 1, 2024

An award-winning authority on crisis leadership, women’s leadership and management strategies that nurture the highest level of human potential, she is President of Simmons University who was Named “Next Generation Business Thinker” by Financial Times. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Doctor Spin

MARCH 19, 2023

2023, February 25). 2023, February 25). For example, suppose the goal of a PR campaign is to increase brand awareness. By being proactive, PR professionals can also identify potential issues or risks and develop a crisis communication plan to mitigate any negative impact. 2023, February 25). 2023, February 25).

Measurement 52

Measurement Communications Wikipedia Social Media 52

Ethical Voices

APRIL 2, 2024

So hi Michelle [Editor note: Michelle Egan , 2023 National Chair PRSA, lives in Alaska] I wouldn’t say it’s a little county, but compared to Alaska, it’s an incredible amount of people in a dense population. I oversee all the communications, emergency management, and brand management. We have Voices for Everyone.

Policies 62

Policies Ethics Government Leadership 62

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Landis PR

DECEMBER 4, 2023

Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. This is why human knowledge will forever be a necessity.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas. The video caused the company's shares to fall by 9%.

Reputation 52

Reputation Advertising Advertising Crisis 52