ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

In fact, there are several social media approaches that should be reassessed as we enter 2022. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it.

Social Media 323

Social Media B2B Media Video 323

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!

Social Media 52

Social Media Trends B2C Media 52

wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? Customers are upgrading and updating everything from technology to influence. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Are you looking for 2022 sales strategies – as a sales professional, sales exec, or a meeting planner?

Strategy 52

Strategy Training Insurance Insurance 52

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Full year 2022 revenue was $438.7 For the full year 2022, the company lost $25.8 million YoY.

Software 126

Software Analytics Technology Video 126

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 108

Government Technology Policies Ethics 108

Wadds Inc.

MAY 17, 2023

AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work.

Publicity 141

Publicity Case Study Privacy Ethics 141

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. Relatively speaking, [AI] is still very new.

Communications 73

Communications Guidelines Technology Tools 73

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Bianchi Biz Blog

DECEMBER 16, 2021

Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022. 7 Myths of Automotive Supplier and Vehicle Technology PR. Here are our top 10 most popular posts of 2021: 1.

Blogging 96

Blogging Automotive YouTube Mobile 96

Communications Conversations

MARCH 30, 2022

This is the state of social video in 2022–sadly. Worse yet: Most aren’t even remotely familiar with social specs, best practices and guidelines to provide informed guidance to the creative team. Audiences don’t want polished, branded videos in 2022. It becomes nothing more than an ill-executed online billboard.

Video 113

Video Guidelines Advertising Advertising 113

Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. It’s raining AI There is rain in the 2024 PR forecast. The big story in 2023 has been AI.

Policies 68

Policies Creativity Internal International 68

Prohibition

NOVEMBER 12, 2021

Our growth has seen the team jump to 24 PR Consultants even during the challenges of the pandemic, as well as a shiny new Leeds City Centre office – the moving vans will be here in early 2022! It’s true we have traditional PR down, but we don’t believe in limiting our creativity. What clients?

B2C 71

B2C Creativity B2B Education 71

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. It is being touted as a technology with the potential to change our lives – for better, or worse. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The survey polled, 2,400 senior managers (U.S.)

Survey 100

Survey Trends Marketing Creativity 100

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

Technology 62

Technology Employee Software Groups 62

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

PRSay

MAY 7, 2021

The application process is wrapping up for the 2022 PRSA Board of Directors. While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Applications are due May 25.

Education 122

Education Technology Policies Leadership 122

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

APRIL 5, 2022

My mother and grandmothers brought me up to be creative and compassionate, and they allowed me to achieve self-realization of who I am as a gay man. For Justine Houston-Brown, APR , account supervisor, Ogilvy, it was her mentors who helped her find a career path that merge two loves — medicine and technology.

Resources 142

Resources Nonprofit Groups System 142

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. Opportunities for brands to tap into this are endless!

Social Media 62

Social Media Trends Media Instagram 62

PR 20/20

SEPTEMBER 15, 2022

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. During INBOUND 2022, Mike Tatum , Director of Lifecycle Marketing at Athletic Greens , shared how marketers can leverage smart content to create a personalized customer experience—with minimal effort.

Privacy 59

Privacy Data Consumer Conference 59

Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 130

Trends LinkedIn Video B2B 130

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful. We’re inquisitive.

Marketing 79

Marketing Creativity Advertising Advertising 79

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. As such, I’d say it’s a technological development that is worth keeping an eye on.

Corporate 88

Corporate Communications Training Data 88

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January. Setting up CES Venu.

Company 52

Company Technology Meeting Hotels 52